What can online retail brands do to make sure they are still providing the ‘human touch’ in a time of social distancing?

During the Coronavirus outbreak, IMRG are using the dashboard to provide weekly updates on how demand is shifting throughout this crisis period.

There is no business as usual, but Marc Pritchard’s mantra of being “a force for good and a force for growth” seems to be Procter & Gamble’s public face as it responds to the COVID-19 pandemic.

COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be relevant or appropriate.

In this episode, Rebecca Rowntree talks to Edith Bowman. Edith is a broadcaster and writer and has been working in TV and Radio for nearly 20 years. Formerly a host on BBC Radio 1 and Virgin Radio.