Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

10 Jan 2024

Are you sold on retail media?

Are you sold on retail media?

Retail Media has quickly become one of the hottest trends in eCommerce and advertising technology. As a tough economic environment and other systemic factors continue to challenge retailers, media networks have stepped up to the plate to offer exciting alternative revenue streams and a new way for brands to reach consumers right where they shop. 


Key insights

Discover key insights with experts from Propeller, Boots Media Group, Microsoft and NielsenIQ:

1.     Defining Retail Media: Xavier Facon termed it as retailers providing personalised, timely messaging, unlocking exciting revenue streams.

2.     Boots Media Group Success: Rosie Houston showcased Boots UK's success, forming the Boots Media Group to integrate retail media expertise and leverage first-party data.

3.     Critical Elements for Growth: Kim Ludlow stressed the need for standards, infrastructure, and alignment between retail teams to optimise retail media.

4.     Talent Challenge: Identifying talent bridging media and retail is the key challenge for retailers in optimising retail media.

5.     Future Opportunities: The panel foresaw the digitisation of in-store, like digital screens, as a significant opportunity for retail media to influence shoppers on the path to purchase.


🎧 Listen to the full session 


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