The eCommerce Clinic is a pre-show community-powered content series and live stage experience at eCommerce Expo 2026.
From April through to September, senior industry leaders host live 48-hour LinkedIn “Ask Me Anything” Clinics in the LinkedIn comments, tackling the biggest challenges facing retailers, D2C and B2B brands today.
The most pressing questions raised by the community then power a live eCommerce Clinic panel at eCommerce Expo (24 September | 14:40 - 15:05 | Excel London).
No sales pitches.
No theory without context.
Just real challenges, practical solutions and honest conversations.
1 Submit Your Challenge
Each month, a featured industry leader hosts a 48-hour “Ask Me Anything” in the comments of a dedicated eCommerce Expo LinkedIn post.
You will be able to:
-
Comment your biggest eCommerce challenges
-
Ask tactical, operational or strategic questions
-
Learn from real-world experience
-
Join an open, peer-driven conversation
2 Experts Discuss It Openly
Industry leaders will be at the ready to answer any questions that come there way.
Each Clinic focuses on a core theme:
-
14 -15 April – Agentic Growth & The Future of eCommerce
-
5-6 May – Supply Chain & Fulfilment
-
2-3 June – Digital Transformation & CX
-
7-8 July – Subscription, Trust & Revenue Growth
Two weeks later, each Clinician shares a short recap video highlighting:
-
The biggest “pain points” surfaced
-
Key patterns and insights
3 Live Panel at eCommerce Expo
23–24 September 2026 | Excel London
All four Clinicians come together on stage at eCommerce Expo for a live Q&A session.
The session agenda? Built directly from community questions.
What you can expect:
-
Moderation by IMRG's very own Andy Mulcahy (Strategy & Insights Director)
-
A discussion-led format
-
Honest debate around trade-offs and constraints
-
Actionable takeaways you can use immediately
-
Real examples from brands and operators
This is where online insight becomes live industry dialogue.
Meet your Clinicians
Karl Lillrud
ex Spotify & Volvo

Katie Bowman
ex P&G, Mars

Swagat Choudhury
Mars

Duncan Rutherford
BT

Why You Should Get Involved
Because delegates have told us loud and clear:
They want insight - not sales pitches.
The eCommerce Clinic is built around:
-
Community-submitted challenges
-
Experience-led answers
-
Practical frameworks and examples
-
Clear takeaways for decision-makers
Hear how others are solving the same challenges you’re facing.
Created to support:
-
Heads of eCommerce
-
Digital Directors
-
Operations Leads
-
Marketing or Growth Leaders
-
Founders or Senior Decision-Makers
Join the Conversation
Online Clinics: April–July 2026
Live Panel: 24 September at 14:40 - 15:05
Location: Excel London
Follow eCommerce Expo on LinkedIn to take part in the next Clinic, submit your questions, and join the discussion.


