Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

eCommerce Clinic

Where the Industry Solves Real Challenges Together

The eCommerce Clinic is a pre-show community-powered content series and live stage experience at eCommerce Expo 2026. 

From April through to September, senior industry leaders host live 48-hour LinkedIn “Ask Me Anything” Clinics in the LinkedIn comments, tackling the biggest challenges facing retailers, D2C and B2B brands today. 

The most pressing questions raised by the community then power a live eCommerce Clinic panel at eCommerce Expo (24 September | 14:40 - 15:05 | Excel London). 

No sales pitches. 
No theory without context. 


Just real challenges, practical solutions and honest conversations. 

Follow the conversation on LinkedIn

1 Submit Your Challenge

Each month, a featured industry leader hosts a 48-hour “Ask Me Anything” in the comments of a dedicated eCommerce Expo LinkedIn post. 

You will be able to: 

  • Comment your biggest eCommerce challenges 

  • Ask tactical, operational or strategic questions 

  • Learn from real-world experience 

  • Join an open, peer-driven conversation 

2 Experts Discuss It Openly

Industry leaders will be at the ready to answer any questions that come there way.

Each Clinic focuses on a core theme: 

  • 14 -15 April – Agentic Growth & The Future of eCommerce 

  • 5-6 May – Supply Chain & Fulfilment 

  • 2-3 June – Digital Transformation & CX  

  • 7-8 July – Subscription, Trust & Revenue Growth 

Two weeks later, each Clinician shares a short recap video highlighting: 

  • The biggest “pain points” surfaced 

  • Key patterns and insights 

3 Live Panel at eCommerce Expo 

23–24 September 2026 | Excel London 

All four Clinicians come together on stage at eCommerce Expo for a live Q&A session. 

The session agenda? Built directly from community questions. 

What you can expect: 

  • Moderation by IMRG's very own Andy Mulcahy (Strategy & Insights Director)

  • A discussion-led format 

  • Honest debate around trade-offs and constraints 

  • Actionable takeaways you can use immediately 

  • Real examples from brands and  operators 

This is where online insight becomes live industry dialogue. 

Meet your Clinicians

Karl Lillrud 

Global AI Keynote Speaker

ex Spotify & Volvo

Karl Lillrud

Katie Bowman

Supply Chain Expert,

ex P&G, Mars 

Katie B

Swagat Choudhury

Global Director - Digital Commerce

Mars

Swagat C

Duncan Rutherford

Head of eCommerce

BT

Duncan R

Why You Should Get Involved

Because delegates have told us loud and clear: 
 

They want insight - not sales pitches. 

The eCommerce Clinic is built around: 

  • Community-submitted challenges 

  • Experience-led answers 

  • Practical frameworks and examples 

  • Clear takeaways for decision-makers 

Hear how others are solving the same challenges you’re facing. 
 

Created to support: 

  • Heads of eCommerce 

  • Digital Directors 

  • Operations Leads 

  • Marketing or Growth Leaders 

  • Founders or Senior Decision-Makers 

                       eCommerce Clinic Logo

With thanks to our sponsors & partners...