04 Feb 2024
0 to 1 Million (Downloads): Revolutionising the Digital Customer Experience at PUMA
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What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidableās Director of Engineering, Michael Merrill and Engineering Manager, Rob Walker, have a story to tell about how the team revolutionised the digital customer experience for PUMA customers, globally.
Key insights: PUMA's Digital Evolution
Unlock the secrets to achieving 1 million monthly app users and a 5-minute global deployment. Here's what you need to know:
- Unified Global Platform: Puma shifted from regional to a unified global eCommerce model called Cyber CAT, overcoming challenges of duplicated work and fragmented data
- Challenges Addressed: The session highlighted the issues faced with regional systems, including user inconsistencies and data fragmentation.
- Cyber CAT Vision: Puma aimed to deliver a seamless global experience using a modern platform, adopting a composable architecture - MACH (Microservices, API, Cloud, Headless).
- Flexible Architecture: The speakers proposed a modular architecture for adaptability to fast-changing technologies, resulting in a composable, future-proof system
- Implementation Journey: A proof of concept was built, followed by a phased regional unification through a consolidated API layer and reusable services.
- Improved Experiences: Cyber CAT enhanced both customer experiences (speed, robustness) and internal team efficiency, supporting regional autonomy and innovation.
š§ Listen to the Full Session
Elevate your eCommerce game with insights from Puma's digital evolution.
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