Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

04 Feb 2024

0 to 1 Million (Downloads): Revolutionising the Digital Customer Experience at PUMA

0 to 1 Million (Downloads): Revolutionising the Digital Customer Experience at PUMA

What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable’s Director of Engineering, Michael Merrill and Engineering Manager, Rob Walker, have a story to tell about how the team revolutionised the digital customer experience for PUMA customers, globally.

Key insights: PUMA's Digital Evolution

Unlock the secrets to achieving 1 million monthly app users and a 5-minute global deployment. Here's what you need to know:

  1. Unified Global Platform: Puma shifted from regional to a unified global eCommerce model called Cyber CAT, overcoming challenges of duplicated work and fragmented data
  2. Challenges Addressed: The session highlighted the issues faced with regional systems, including user inconsistencies and data fragmentation.
  3. Cyber CAT Vision: Puma aimed to deliver a seamless global experience using a modern platform, adopting a composable architecture - MACH (Microservices, API, Cloud, Headless).
  4. Flexible Architecture: The speakers proposed a modular architecture for adaptability to fast-changing technologies, resulting in a composable, future-proof system
  5. Implementation Journey: A proof of concept was built, followed by a phased regional unification through a consolidated API layer and reusable services.
  6. Improved Experiences: Cyber CAT enhanced both customer experiences (speed, robustness) and internal team efficiency, supporting regional autonomy and innovation.

🎧 Listen to the Full Session


Elevate your eCommerce game with insights from Puma's digital evolution.


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