Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

11 Dec 2023

Reimagining retail infrastructure: Lessons to stay nimble, reduce costs and be prepared

Reimagining retail infrastructure: Lessons to stay nimble, reduce costs and be prepared

In retail, leaders constantly grapple with challenges and opportunities that compel them to reconsider their commerce strategies. This eCommerce Expo Keynote, chaired by Andrew McClelland, hosted Deann Evans (Managing Director, EMEA at Shopify) and Peyman Naeini (Chief Technology Officer at Mint Velvet), as they delved into the pivotal theme of redefining retail infrastructure.

Watch the Key Insights: 


In this session:

1. Breaking Conventions: McClelland set the tone for the session, urging leaders to challenge conventional thinking and revamp commerce strategies with cutting-edge technology.

2. Empowering Commerce with Shopify: Naeini highlighted the transformative impact of Shopify on Mint Velvet's growth, citing increased conversion rates and revenue through personalisation features.

3. Shopify's Innovation Commitment: Evans underscored Shopify's dedication to innovation, investing nearly £1 billion annually in research and development, introducing one-page checkout, and solidifying its stance as a digital commerce leader.

4. Agility in Retail Tech: Adaptability and agility took centre stage, with Mint Velvet showcasing the power of small, iterative tech changes weekly to meet evolving consumer demands.

5. Localisation for Global Growth: International expansion focused on localisation and seamless cross-channel experiences. Mint Velvet's strategic partnerships tailored solutions for diverse markets.

6. Prioritising Customer Loyalty: The session concluded by highlighting the pivotal role of technology in fostering customer loyalty through frictionless shopping experiences and personalised service.


Watch the full Session Here

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