Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

10 Jan 2024

Trustpilot x Henry Case Study: How the Household Brand Boosted its Growth Through Reviews

Trustpilot x Henry Case Study: How the Household Brand Boosted its Growth Through Reviews

Digital first customers have zero qualms in calling out bad experiences, as they are in applauding the good, and the great. At a time of heightened competition, and a shift in customer habits, retailers need an edge when trying to engage with customers and build trust. 
Henry is a fixture in millions of homes in the UK, and part of their success can be attributed to the hyper-focused view on their customers’ experience and loyalty. In this session, Catherine Rees from Henry shared how they identify trends and changes in customers expectations, building a trusted level of engagement, and how reviews inform their product strategy and enable Henry to adapt and scale with a growing loyal customer base. 

 Key Insights:

  1. Trust-Building Power: Trustpilot speakers highlighted that reviews influence 79% of consumers, impacting purchase decisions positively.
  2. Validating New Products: Catherine Rees shared how Henry used reviews to validate messaging for new products like the Henry Quick stick vacuum.
  3. Strategic Kickstart: Trustpilot kickstarted Henry's reviews by inviting past customers and automating post-purchase review requests for new customers.
  4. Omnipresent Reviews: Henry strategically embeds Trustpilot reviews across their platforms, from ads and social media to product packaging and delivery vans.
  5. Managing Negatives: Negative reviews are acknowledged promptly by Henry, showcasing responsiveness within 24 hours to build trust.
  6. Integral to Business: Beyond marketing, reviews shape Henry's product development, customer service, and operations, becoming integral to their business and culture.

🎧 Listen to the Full Session


Latest News

View all Content Hub

With thanks to our sponsors & partners...