December 2023 in eCommerce
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Bite-size updates on what happened in eCommerce and marketing this month, to keep you ahead of the curve and inform your campaigns.
Black Friday showed a Year-on-Year Decline in Online Sales
Black Friday didn't perform as well this year compared to last, with a 1.9% drop in online sales during the peak week, according to data from IMRG. Despite this decline, it matched market expectations. Overall, November saw a 0.8% decrease in sales compared to last year, which is considered decent given the current trading conditions. Online audio sales, particularly ear pods, experienced a notable 28% increase, showcasing the success of in-demand products. Clothing started slowly in November but saw positive growth in the final week. Read expert deep dive.
European Union Agrees 'Historic' Deal on the Use of AI
The European Union has achieved an agreement to establish the first comprehensive laws governing the use of artificial intelligence (AI). Following 36 hours of negotiations, officials agreed on regulations for AI in systems like ChatGPT and facial recognition. The AI Act proposals will be subjected to a vote by the European Parliament early next year, with any resulting legislation not taking effect until at least 2025. Described as "historic" by EU Commissioner Thierry Breton, the agreement signifies the increasing integration of AI into daily business operations, suggesting it isn't going anywhere anytime soon.
TikTok Releases the 2024 Trends Report for Brands
TikTok recently released its 2024 'What's Next Trends Report,' revealing the important themes that will capture users' attention next year. Through 'trend signals,' TikTok has pinpointed emerging patterns and shifts in user behaviours. This information is crucial for brands to shape their long-term content strategies effectively. It's also a noteworthy step for TikTok, especially since many businesses are still figuring out how to use the platform for marketing and building stronger connections with their customers.
Meta Is Ready to Launch Threads App in the EU
Meta is gearing up to introduce its Threads app in the EU by the end of the year, reaffirming its dedication to expanding its Twitter-look-alike microblogging service. While Threads currently doesn't display ads, brands can still expand their audiences through influencer collaborations. It's important to recognise that ads on Threads are on the horizon and will likely play a substantial role in the app's overall revenue once they are implemented.
Latest News
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Is Discounting Usage Intensifying in eCommerce?
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How Big Bus Tours and Oban International Embraced Search Tech To Bounce Back Bigger and Better
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2024 eCommerce Awards – Finalists Announced
26 Jun 2024We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
Your Month in eCommerce and Marketing
26 Jun 2024 Lily Tokmantseva, Head of Marketing & Content - eCommerce Expo & Technology for MarketingBite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention
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UK eCommerce in 2024: Struggles, Bright Spots, and Hopes for Recovery
29 May 2024 Andy Mulcahy, Strategy and Insight Director, IMRGThe UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.
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Meet Giovanni, Head of eCommerce Media Europe at Lipton as he shares valuable insights into effective eCommerce strategies and balancing creativity with data-driven decisions.
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Debating The Value of Amazon Advertising
29 May 2024A comprehensive examination of the advantages and limitations of Amazon advertising. -
Biotiful's Rob Manning on Spearheading DTC in the rapidly growing gut health market
01 May 2024 Laura DazonMeet Robert Manning, Head of Direct to Consumer & eCommerce at Biotiful, who's spearheading the launch of ambient products through DTC channel in the rapidly growing gut health market. -
In a recent conference session, Andrew Ostcliffe, Oxfam's Head of eCommerce & Retail Innovation, shared key strategies for managing rapid eCommerce growth while integrating with physical store offerin ...
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In this conference Helen Slaven, Chief Revenue Officer at Poq, and Jennifer North, Head of Digital Experience at Hobbycraft, shared valuable insights into the pivotal role of mobile apps in driving cu ...
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Are things looking up for eCommerce?
30 Apr 20242024 started off badly for eCommerce sales in the UK and it looked like demand might actually be getting even more suppressed; a real blow to a market that has seen 35 consecutive months of negative m ... -
If you haven’t started your entries already to the eCommerce Awards there is still plenty of time to start your winning journey…
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Recognising excellence in the world of eCommerce the ceremony will take place after day one of eCommerce Expo.
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Martin Musiol from GenerativeAI.net on Finding Tailored Solutions For Your Business With AI
27 Mar 2024 Laura DazonExplore Martin's journey into AI, and discover his insights on integrating AI into business operations and how can AI enhance creativity. -
The 3 Keys to Success in eCommerce Right Now
27 Mar 2024Learn eCommerce success essentials from Chloë Thomas: adapt, profit, engage. Test and innovate to thrive in today's competitive market. -
What's wrong with online fashion?
27 Mar 2024 Andy Mulcahy, Strategy and Insight Director, IMRGAs I mentioned in a previous article, eCommerce is going through a tough period at the moment. Following the huge growth online during the lockdowns, it has fallen away consistently as we’ve entered a ... -
ECommerce Talent: Past, Present & Future
27 Mar 2024Discover essential insights into eCommerce talent sourcing trends with Andy Davies, from Vertical Advantage. Learn about salary shifts, leadership gaps, and strategies for sustainable growth. -
Are You Strategising Growth This Year?
04 Mar 2024IMRG’s recent session highlighted key insights for eCommerce growth: 🎧 Listen to the Full Session In This Session: eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largel ... -
Learn how to go composable with Lampoo, luxury second-hand fashion retailer.
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A tough, tough start to the year for online retailers
27 Feb 2024 Andy Mulcahy, Strategy and Insight Director, IMRGWith trading conditions proving to be very difficult over the past few years, it was perhaps a surprise that peak trading fell in line with forecasts for online retail. -
Discover key insights with Paul Walsh, Founder of All Things Amazon.
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Trustpilot's Paul Kirby On Leveraging The Power Of Reviews For Your Business
23 Feb 2024 Laura DazonMeet Paul Kirby, Trustpilot's Enterprise Customer Success Manager, sharing his journey from media advertising to guiding eCommerce leaders through reviews. -
IMRG reveal industry customer acquisition rates, how long customers should be staying with you, and if you’re spending too much to acquire new customers. This session uses IMRG’s unique market dataset ...
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Manuel Tonz from Bloomreach on Holistic Commerce and Conversational AI
05 Feb 2024 Laura DazonMeet Manuel, the Director of Client Strategy at Bloomreach. -
How to Win the Connected Customer Experience
04 Feb 2024Brands that succeed in 2024 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail, and more. Faced with ... -
A pretty good Christmas for retailers, but… For many retailers selling in the UK market, the past few years have been notable for a clear dip in customer demand; the economic downturn has been reflec ...
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What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable’s Director ...
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Discover the secrets behind Pandora's colossal success as the world's largest jewellery brand in a session titled "How Product Information Management Powers Pandora's Global Retail Growth." The world’ ...