Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Content Hub

11 Dec 2023

How AI services can accelerate growth for the Enterprise, with Adobe Commerce

How AI services can accelerate growth for the Enterprise, with Adobe Commerce

Unlock the power of Artificial Intelligence in commerce growth with Shaun McCran, Head of Commerce Product Marketing for Europe at Adobe. Dive into the transformative impact of AI services, Headless Storefronts, and Data-Driven Personalisation on the B2C & B2B enterprise landscape.

Listen to the Full Session: 


Key Insights:

  • 🧠 AI-Powered Personalisation: Shaun McCran explores how AI services fuel enterprise growth by enabling personalised experiences. Discover how understanding and respecting shoppers as individuals drive tangible results.
  • 🔄 Clean Data Foundation: McCran emphasises the foundational role of clean, current customer data for AI-powered personalisation. Uncover Adobe's 4-stage data model that lays the groundwork for effective AI implementation.
  • 🌐 Adobe Commerce Capabilities: Gain insights into Adobe Commerce's capabilities, including automated testing, product recommendations, and AI-generated content. Explore how these features seamlessly connect customers with relevant products and enhance overall experiences.
  • 📊 Real-World Success Stories: Shaun McCran shares real customer examples and data showcasing substantial revenue gains attributed to personalised commerce driven by Adobe's AI services. Uncover the transformative impact on businesses across industries.
  • 🚀 Test-and-Learn Approach: Learn about the strategic implementation of AI in commerce, focusing on a test-and-learn approach. McCran advocates for AI applications that directly contribute to sales growth by enhancing customer-product connections.


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