During events such as the Coronavirus (Covid-19) pandemic, which alter the business environment, marketing takes centre stage as the public face of an enterprise, for better or for worse. There is muc ...

The pandemic has shattered consumer confidence and emptied shelves, shopping malls and high streets. There has been a swift negative impact on many retailers’ revenues that rely heavily on bricks and ...

EMENA’s Neel Arora talks to John Bensalhia about the changing world of modern eCommerce and how businesses must adapt in order to get results

Underpinning Emma’s creative outlook is the ability to understand objectives, discern trends and digest analytics. In this interview, Emma talks about whether the power of content is measurable.

Tom Goodwin, digital transformation thought leader and EVP of Innovation at Zenith, discusses his upcoming appearance at TFM 2019 in September

Techerati talks to Brenda Fiala, Bacardi’s Global VP of Strategy, Insights and Analytics, ahead of her Technology for Marketing & eCommerce Expo Keynote panel appearance

What can online retail brands do to make sure they are still providing the ‘human touch’ in a time of social distancing?

During the Coronavirus outbreak, IMRG are using the dashboard to provide weekly updates on how demand is shifting throughout this crisis period.

There is no business as usual, but Marc Pritchard’s mantra of being “a force for good and a force for growth” seems to be Procter & Gamble’s public face as it responds to the COVID-19 pandemic.

COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be relevant or appropriate.