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“Online is soaring when it comes to sales revenue” explains Matthew Walsh, Director of Data at IMRG, in their latest webinar looking at online retail sales data since the lockdown began. IMRG tracks o ...
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Crisis causes change in advertiser-agency relationships: direction, dependence, discourse.
05 Jun 2020 Sam TidmarshResulting in the direction of relationships with agency partners changing too. Now we’re seeing use of the word 'unprecedented' tailing off, and the painful phrase new normal trending upwards, are we ... -
With so many people social distancing, interacting with your customers with a responsible and informed strategy is paramount to ensuring their loyalty in both the short and long term. In this webinar, ...
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Part 2: Cultivating humanity, building identity, and being purpose-driven… or just woke-washing?
05 Jun 2020 Sam TidmarshBut behind discourse about cultivating humanity, building identity and being purpose-driven, we often see that there are little to no actions taken to deep dive into a business’ sustainability, divers ... -
Part 1: Cultivating humanity, building identity, and being purpose-driven… or just woke-washing?
03 Jun 2020 Sam TidmarshBut behind discourse about cultivating humanity, building identity and being purpose-driven, we often see that there are little to no actions taken to deep dive into a business’ sustainability, divers ... -
I've seen, heard and read about the number of projects being pulled and retainers being slashed by larger corporate clients who undoubtedly have a raft of larger, incumbent network suppliers in the wi ...
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Cath Kidston and Debenhams are already prime examples of this prediction holding some weight. These companies both announced administrations and subsequent lasting shop closures in recent weeks, with ...
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The fact of the matter is that I – with the help of contributing IMRG members – could have gone into far more detail on each of the suggestions. So, this week I am putting the focus specifically on on ...
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Denmark's online supermarket Nemlig reveal new delivery option - you don't even have to be at home
26 May 2020 Sam Tidmarsh and Sanne Leenders (Cross Border Magazine)Nemlig are introducing a new way of delivery. Customers no longer need to be at home to receive their orders. All refrigerated and frozen products are packed in special thermo boxes to keep items fres ... -
Small businesses can now set up an online store for free on Facebook and Instagram, the social network has announced. Facebook Shops will enable users to create and customise a page for their business ...