Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Content Hub

 

The latest insights and cutting edge news on evolving tools, trends, and technology to help you exploit new opportunities in the future of eCommerce.  

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  • Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer.
  • Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications.
  • Learn how to go composable with Lampoo, luxury second-hand fashion retailer.
  • What does the weather do to ecommerce?

    28 Jul 2025 Andy Mulcahy, Strategy and Insight Director, IMRG
    Despite Britain’s unpredictable weather, seasonal shifts significantly impact retail. While heatwaves drive demand in categories like appliances and outdoor gear, clothing sales remain sluggish due to ...
  • What kind of peak trading are we looking at?

    27 Nov 2025 Andy Mulcahy, Strategy and Insight Director, IMRG
    Retailers face a high-stakes peak trading season shaped by tough comparators, shifting consumer demand, political uncertainty, infrastructure risks, and weather disruptions—hoping favourable condition ...
  • What's wrong with online fashion?

    27 Mar 2024 Andy Mulcahy, Strategy and Insight Director, IMRG
    As I mentioned in a previous article, eCommerce is going through a tough period at the moment. Following the huge growth online during the lockdowns, it has fallen away consistently as we’ve entered a ...
  • Whisper It…but eCommerce Might Just Be Back

    30 Oct 2024 Andy Mulcahy, Strategy and Insight Director, IMRG
    ECommerce has been in the doldrums for a few years now, with negative revenue growth, lower conversion and dips in site traffic becoming an accepted part of market conditions; that has been the post-p ...
  • Why Averages Lie (and What Marketers Should Measure Instead)

    23 Jun 2025 Andy Mulcahy, Strategy and Insight Director, IMRG
    In eCommerce performance analysis, averages are essential — but they can also be deceptive. This article explores the limitations of relying solely on average figures, particularly in benchmarking sce ...
  • In this conference Helen Slaven, Chief Revenue Officer at Poq, and Jennifer North, Head of Digital Experience at Hobbycraft, shared valuable insights into the pivotal role of mobile apps in driving cu ...
  • Marketing compliance is emerging as a competitive advantage in e-commerce, helping brands build trust, avoid costly penalties, protect platform presence, and future-proof growth by aligning with evolv ...
  • Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.
  • Your Month in eCommerce and Marketing

    26 Jun 2024 Lily Tokmantseva, Head of Marketing & Content - eCommerce Expo & Technology for Marketing
    Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns.
  • Your Month of August in eCommerce

    Alyssia Smith, Senior Content Manager at CloserStill Media
    Bite-size updates on what happened in eCommerce and marketing this month, to keep you ahead of the curve and inform your campaigns.
  • Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ...

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