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Prepare, Listen and Adapt: Effective Marketing During A Crisis
21 Apr 2020 Payal Raina, Global Head of Markerting - Torstone TechnologyDuring events such as the Coronavirus (Covid-19) pandemic, which alter the business environment, marketing takes centre stage as the public face of an enterprise, for better or for worse. There is muc ... -
Covid-19 is Pushing Many Retailers Underwater: 3 Decompression Stops to Support Safe Resurfacing
16 Apr 2020 Shelagh StonehamThe pandemic has shattered consumer confidence and emptied shelves, shopping malls and high streets. There has been a swift negative impact on many retailers’ revenues that rely heavily on bricks and ... -
Video
Technology for Marketing 2019: Emma-Lily Pendleton, Editor-In-Chief, Canon Europe Pro
15 Apr 2020 TecheratiUnderpinning Emma’s creative outlook is the ability to understand objectives, discern trends and digest analytics. In this interview, Emma talks about whether the power of content is measurable. -
News
P&G beefs up and diversifies to address COVID-19 crisis
07 Apr 2020 Geoffrey Precourt, US Editor, WARCThere is no business as usual, but Marc Pritchard’s mantra of being “a force for good and a force for growth” seems to be Procter & Gamble’s public face as it responds to the COVID-19 pandemic. -
COVID-19 has disrupted everything. Marketers are hurriedly shifting their schedules and plans. Campaigns that were worked on for months may no longer be relevant or appropriate.