Co-located with Technology for Marketing

18 - 19 September 2024
ExCeL London

18 - 19 September 2024
ExCeL London

Test Seminar

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  • 18 Sep 2024
  • 19 Sep 2024
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The Headline Stage
  1. Selling to an Uncertain Market ' Success at the intersection of DTC and Indirect eCommerce
    For ecommerce experts and the professionals that support them who want to identify the optimal capabilities to thrive at the intersection of direct and indirect digital commerce. Consumers and busines ...
  2. Building Trust and Loyalty in a New Era of Customer Connection
    Never has it been more challenging for marketers and e-commerce practitioners to cut through and grab the attention of consumers. Shoppers aren’t just strapped for cash, but time, too. So, how should ...
  3. For marketers and eCommerce experts that want to learn the intricacies of brand development, influencer partnerships, and impactful marketing strategies.   Join Vogue Williams as she delves into her m ...
  4. For marketers that want to learn how to build a strong social media strategy, understand the impact of social-first marketing and create cultural movements. From hard-launching a parasocial relationsh ...
  5. In today’s competitive market, cultivating a dedicated and engaged community is more crucial than ever for achieving marketing success and driving business growth. This session will delve into the str ...
The Future of Digital Commerce
  1. For marketers, eCommerce experts, and fulfillment specialists seeking to understand the pivotal role of the digital shelf in the consumer journey and how to leverage data and AI to succeed.   Join Swa ...
  2. A panel discussion from industry experts
  3. For Marketers, eCommerce professionals & brands who want to benchmark themselves against others in the industry spending on Amazon Ads/Promotion. Established brands will debate the amount which should ...
  4. Disrupting the fast casual Industry with Kernel: From a cutting edge ordering app to a robotics kitchen serving chef inspired plant based meals
    - Disrupting the fast casual industry with technology, from agile mobile apps to robots making plant based chef inspired meals - Building a custom CMS for efficiency, growth and customer satisfaction ...
  5. For eCommerce and marketing professionals that want to have a great peak season, and a brilliant start to 2025. eCommerce podcast host extraordinaire, and author of multiple bestselling books on eCommerce will be drilling down to the 3 key things that are going to separate the winners from the also-rans over the coming months. What you can expect to learn: • How eCommerce Marketing is Changing - and what you need to do to keep up • How to deal with changing consumer needs and desires • What to include in your marketing plans for peak season, and beyond
  6. Key Take-aways: • By examining customer data, such as previous interactions and purchase history, AI can deeply comprehend individual needs and preferences, enabling highly customized responses that enhance customer satisfaction. • How Gen AI based co-pilots can assist human agents by offering real-time prompts, procedural guidance, sentiment analytics, vulnerability detection and can handle routine tasks like wrap up notes, CRM updates, etc., allowing them to focus on better conversations with empathy and human insight. • Multifaceted benefits of GenAI: including shorter wait times, better customer experience, quicker issue resolution, higher customer lifetime value, better compliance and 24/7 service availability
  7. Navigating New Horizons: The Future of Commerce
    Join us for a discussion on the evolving landscape of commerce, featuring insights from industry pioneers Chloe Thomas, Deepak Anand, and Robert Kulawik, COO of Everything5Pounds. This panel will expl ...
Post-Purchase: Optimising the Delivery Experience
  1. A discussion between restaurant delivery guru, Peter Backman, and Gavin Smith, COO of Pizza Pilgrims. They will investigate: • How to marry tech with the traditionally people-focused restaurant sector ...
  2. For eCommerce professionals, logistics experts, and business leaders who want to understand how to maintain and even innovate operations during times of high pressure. Join the Director General of Ukr ...
  3. Join SJ Grabiec, Head of CX & Payments at AllSaints & John Varvatos, as she guides you through how her team innovated customer experience by improving communication, utilising key technologies, and go ...
  4. Unlocking the £34.4 Billion Mystery Navigating the Retail Sector's Delivery Dilemma
    Join Richard as he uncovers the hidden factors behind the staggering £34.4 billion mystery plaguing the retail sector. Beginning with an exploration of the broader macroeconomic landscape, Richard wil ...
  5. For eCommerce professionals and fulfilment specialists who want to stay ahead in delivery logistics and elevate customer satisfaction.   This session delves into the latest advancements and case studi ...
Seamless Omnichannel
  1. Join us for an insightful session as Richard Lim, CEO of Retail Economics, and Kim Johal, Senior Sales Manager from Infobip, unpack the latest trends shaping UK shopper behavior. We'll explore the fin ...
  2. How to sell online : Get smarter with your digital shelf
    Selling online is becoming more challening by the day. With growing competition from home and abroad, evolving regulations, increasingly discerning customers, and ever-changing marketplaces requiremen ...
  3. Co-founder and Chief Brand Officer Susan will share Here We Flo's journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bes ...
  4. Session Details to follow
  5. Creating Lasting Omnichannel Relationships With Your Customers
  6. For eCommerce and marketing professionals who are looking to increase sales via social commerce. Join a session where leading brands at various stages of their social commerce journey highlight the ke ...
  7. How Secret Sales’ Platform Success Opens the Door to New Retail Media Revenue Streams
  8. For Marketers and eCommerce Experts that want to understand the shape of loyalty in 2024 and drive better engagement and retention.Earning customer loyalty is at the core of building sustainable busin ...
UX-Driven Customer Acquisition
  1. For eCommerce experts, marketers, and UX specialists that want to enhance customer satisfaction, boost conversion rates, and drive sales growth.This session explores the dynamic intersection of resear ...
  2. Brompton & BigCommerce: Pedaling Through UX Success
    More Than Just A Bike - Brompton is the leading British manufacturer of folding bicycles who provides a low-cost, environmentally friendly form of transport for those who travel around the city.Join t ...
  3. Understand the foundation elements of UX, what it means to be data driven, see real world outputs of data driven user segments. Be exposed to real world design thinking principles that will help you u ...
  4. How top fashion retailers boost conversions by modernising their on-site search
  5. For marketers, sales professionals, and business owners interested in using conversational commerce to drive customer acquisition.  Discover how businesses have effectively integrated chatbots, virtua ...
  6. For marketers and UX designers that want to learn about the importance of accessibility and create inclusive web spaces.   Families of disabled households in the UK spend an estimated £274 billion a y ...
Cross-Border & International Commerce
  1. For marketers, eCommerce experts, and global business professionals interested in exploring potential growth within international marketplaces.   It’s clear that Amazon and many other marketplaces can ...
  2. For eCommerce and retail business leaders looking to make the leap into the US market or to get some practical advice on what to do to scale further.   This session will share genuine experiences of h ...
  3. Vision 2030: Scaling for a New Paradigm in Commerce Experiences with ABOUT YOU
    Hyperpersonalisation, seamless omnichannel, generative Ai, AR, VR, instant & social commerce are just some of the trends we see now, but what else is on the horizon and how can you prepare? As we vent ...
  4. For marketers and ecommerce professionals looking to expand into new territories more effectively.How an ecommerce brand (Wonderskin) broke borders to enter one of the biggest markets leveraging the p ...
The Future of CX
  1. From Data to Delivery: How Solopress Achieved a 360-Degree Customer View with Insider
    Join us for an insightful workshop. In this session, Emily Maddox, Digital Growth Consultant at Insider, and Paul Garrett, Email & ECRM Manager at Solopress, will discuss how Solopress achieved a 360- ...
  2. For marketers and eCommerce professionals who feel overwhelmed by new and exciting CX trends and are unsure on what should be prioritised.  Join Nick Stragnell as he takes you through a practical sess ...
  3. How to Turn Websites into Engagement Hubs
    Beyond the Browsing: How to Turn Websites into Engagement Hubs," where we can discuss CXDP and explore Fresh/Advanced Personalization strategies
  4. Nosto holds a commerce experience fireside chat with Shopify fashion hulk, 'Oh Polly'
    More details to be confirmed: not one to miss!
  5. For marketers, eCommerce experts, business leaders, and industry professionals seeking to adapt to evolving consumer behaviours influenced by the COVID-19 pandemic.   This session will delve into the ...
  6. For marketers and eCommerce experts interested in learning from industry leader’s most impactful CX implementations. Join this reflective and valuable session, where leading ecommerce experts highligh ...
  7. AI-Powered Ecommerce Personalization
IMRG Optimisation Stage
  1. For eCommerce teams that want to optimise site search and create the best navigation IMRG reveal the best tips and tricks on how to improve your site search. This session will reveal industry benchmar ...
  2. For eCommerce teams that want to maximise their email campaigns.IMRG reveal the best tips and tricks on how to improve your Open rates and Click through rates. This session will help you understand wh ...
  3. For eCommerce teams looking to increase revenue without losing margin
  4. For eCommerce and marketing teams that want to know what will happen over Black Friday this year IMRG’s exclusive data will answer the big Black Friday question – should you start your campaign earlie ...
  5. For eCommerce teams looking to maximise their checkout conversion
  6. For eCommerce teams looking to understand how the online retail market is performing
Leadership Programme
  1. IMRG have undertaken a survey of retailers to understand what is in their 3/5-year plans, where they are focusing investment, and what they see as potential head- and tail-winds over that period. Find ...
  2. The panellists will share their views and experiences around working in the industry touching on leadership, mentorship, the role of allies and what they wish they had known 10 years ago. We will also ...
  3. Find out which marketing channels account for the largest percentage share of revenue and traffic from IMRG’s index of retailers, plus what the average ROI is by channel.
AI Powered Marketing
  1. For marketing professionals, leaders and business owners that want to learn how to safely utilise AI in their processes to boost productivity.   There’s ALOT of noise around AI at the minute, from the ...
  2. Discover how Conversational Commerce is enhancing customer experiences and driving growth to transform businesses.Understand the core concepts and benefits of conversational commerce.Explore real-worl ...
  3. For marketers, e-commerce experts and social sellers who want to increase leads, track conversions and make cost-effective content that doesn’t blow the budget  In this engaging and example-filled ses ...
  4. Use 3D GenAI to automate your product visuals
    For eCommerce marketers that want to use 3D GenAI to automate their product visuals. In this session you will learn how to leverage 3D and GenAI to scale your visual content and automate your producti ...
  5. Unlocking the Power of AI for Your Business. Discover how your business can access an entirely new workforce of AI agents and intelligent automation to increase capacity, boost sales, and maximise pro ...
  6. For marketers & innovators that want to understand how Mondelez is utilising AI in their campaigns across the globe & which traps must be avoided.  What the session is about This session will explore ...
Campaign Management
  1. Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to achieve the results demanded of them. The reason? They’re not starting with a solid strategy, and their busines ...
  2. For those who want to use email marketing to engage with and maximize the lifetime value of their customers.   Join Virgin Wines’ Customer Marketing Director for a practical session on how to use emai ...
  3. The game-changing role of Marketing Automation in driving sales growth
    By integrating personalization and automation into your marketing strategy, you can create more meaningful interactions with customers, leading to increased loyalty and higher sales. This presentation ...
  4. For marketeers, e-commerce managers and direct to consumer leads who want to understand how to navigate the complex media landscape and where to invest their time and budget to deliver growth for your ...
  5. Join us for a unique session featuring a fireside chat with industry leader Sophie Miller, also known as the "Pretty Little Marketer." She will be discussing the invaluable insights on leveraging soci ...
  6. Many B2B marketers struggle to write a solid marketing strategy, often jumping right into tactics. Even with the hardest work ethic, skipping over the crucial marketing review can cause problems later ...
  7. For ambitious marketers who feel their confidence levels are holding them back from career success.  Does confidence in marketing depend on industry training and experience? Before enrolling in anothe ...
Data, Analytics & Personalisation
  1. For marketers ready to leverage first part data better whilst respecting consumer privacy. Marketers are right to be concerned about the end of third-party tracking cookies since it will directly impa ...
  2. The blindspot that kills eCommerce brands!
    The recent economic headwinds tested every ecommerce business. Costly acquisition combined with dwindling customer loyalty led to a perfect storm which saw many seemingly healthy brands fall by the wa ...
  3. The Art of Customer Engagement: How to Thrive Without Billions in Investment!
    In today's digital age, attention is a valuable commodity. Companies are in constant competition for customers' attention to promote their products and services, making customer engagement a challengi ...
  4. Dive into the world of Web3 and discover how it's revolutionising marketing!   What you can expect to learn: - How user-owned data, new revenue models, and enhanced transparency are changing the game ...
  5. Unlocking Potential for Brand & Performance: a Data-Driven Approach
    For marketers and senior executives to discover what a world class measurement and data driven automation suite looks like, across all marketing, from Croud the major international brand and performan ...
  6. Quality Traffic is Getting Harder to Acquire: Here's Why
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases.   In his talk, Greg will unpack 5 factors that are making quality website ...
The Future of Digital Marketing
  1. Craft-brewed loyalty: Pinter's secret to repeat purchases
    Pinter’s brewing system makes more than just beer. Their innovative product—and smart, segmented marketing—turn 1 in 2 customers into loyal repeat purchasers. Learn firsthand from Pinter’s Matt Davis, ...
  2. B2B marketers need to understand that we have misunderstood the whole challenge of B2B marketing: we think it is about getting product experts to know about our product superiority - but that's ony ha ...
  3. For marketers that want to ensure their strategy is up to date and future proofed for competitive advantage. Find out what you need to be doing now to take advantage of web 3 trends and future consume ...
  4. For retailers, brands, media agencies, screen estate owners and data specialists who want to understand the potential of Retail Media and pitfalls to avoid.   Interest in Retail Media has rocketed as ...
  5. For marketers, ecommerce experts, and sustainability advocates that want to understand the nuances of building a purpose-driven brand.   Join us for an enlightening session with the co-founder of Too ...
The Headline Stage
  1. For marketers, ecommerce experts, and anyone interested in navigating the post-pandemic consumer landscape, understanding the evolving dynamics between brand marketing and performance marketing is cru ...
  2. Explore the exiting and rapid evolution of AI, robotics, plus other breakthrough technologies with tech expert Jason Bradbury. Gain insights from his extensive experience in media and hands-on experim ...
  3. H&M’s flexible architecture distributes product data across all digital touchpoints worldwide. We integrate search, SEO, social media, and asset metadata to support our growing assortment and increase ...
  4. For marketers and ecommerce professionals looking to inspire their teams and drive a purposeful agenda. Join Charles and Ashley from the How I Became podcast as they explore the leadership journey of ...
  5. For digital marketers and content strategists who want to understand the power of video content, engage their audience more effectively, and leverage data for impactful strategies in 2025.   Session O ...
  6. For eCommerce experts and marketers that want to understand the power of personal branding and inclusive design. This session will delve into the inspiring journey of Izzy Wheels, founded by sisters A ...
The Future of Digital Commerce
  1. Unlocking Digital Success in eCommerce : Secrets to Transformative Growth For senior executives, C-suite, digital transformation leaders, e-comm professionals and innovation leads within the digital i ...
  2. For eCommerce teams and marketers who want to understand what the future online ecosystem will look like.   This session offers an in-depth exploration of how companies must adapt to the swiftly chang ...
  3. For eCommerce professionals and marketers looking to use data analytics and AI for precise measurement and enhanced customer engagement in eCommerce. Every business has their own nuances when it comes ...
  4. Local Approach to Global Business: The Secret Sauce of the Global Marketplace
    We delve into the critical aspects of payments and security that are essential for thriving in the international arena. Effective payment solutions and robust security measures form the backbone of su ...
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Post-Purchase: Optimising the Delivery Experience
  1. For eCommerce managers, operations managers, supply chain professionals, and logistics experts aiming to enhance efficiency and speed in shipping. This session explores the challenging landscape of su ...
  2. HSBC has demonstrated a commitment to financial and digital innovation, HSBC Omni Collect capability in the UK (allowing clients to offer multiple payment options to their customers including pay by b ...
  3. For eCommerce experts, fulfilment specialists, operations managers that want to learn about the future of drone delivery and what’s happening now
  4. Session Details to follow
  5. Supply Chain is constantly at the top of the cost bucket for a business and no more so than in dCommerce. But how do you get relationships with customers right to get joint value back into the busines ...
  6. Maximising the potential of marketplace selling with Debenhams
    Navigating the marketplace selling spectrum calls for tenacity, partnership and commitment and when you get it right, oh boy can it make a difference to your business. What you can expect to learn: - ...
  7. - How brands can protect their bottom line while maintaining customer loyalty - What impact returns have on sustainability efforts - Why returns data is key to managing the “problem”
Seamless Omnichannel
  1. For marketers, product managers, and digital strategists who want to leverage SEO effectively in the era of AI-driven marketing and product development. In this session, we will delve into the crucial ...
  2. For B2B marketers, eCommerce experts, and data specialists who want to enhance personalisation using AI while maintaining data cleanliness.This session delves into tangible AI integrations that are ea ...
  3. - What has changed: store-first to digital-first; from pureplay to multichannel retailing; the rise of next-day delivery and much more - What are the innovations that we can see now and what are the new things that will come along? - What are leading retailers betting on, hoping for and requiring?
  4. Learn how to build a frictionless checkout experience with Amazon Pay
    For eCommerce and Payments experts that want to learn how to improve their customers and payments’ experience and how Amazon Pay simplifies the process of purchasing products and services for hundreds ...
  5. Navigating the Digital Maze of Today's Customer JourneyIn today's talk, aimed at marketers, eCommerce experts, and digital strategists, we will delve into the complexities of the modern consumer journ ...
UX-Driven Customer Acquisition
  1. For marketers and eCommerce professionals interested in advancing personalisation to increase ROI and customer lifetime value. Companies that excel at personalisation generate 40 percent more revenue ...
  2. For delegates who want to acquire and retain subscribers whilst providing more value in cost sensitive times. Tough economic times combined with rising CAC's and costs to serve has made it harder than ...
  3. Quality Traffic is Getting Harder to Acquire: Here’s Why
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases.   In his talk, Greg will unpack 5 factors that are making quality website ...
  4. Join Thiago, Senior Product Manager for Payments at Dunelm, for an insightful 25-minute session designed to demystify the complex world of payments. In "Payments 101: Essential Knowledge for Growth," Thiago will break down common payment jargon and reveal often-overlooked opportunities that can significantly enhance business growth. Drawing from his extensive experience, he will explore practical strategies and low-hanging fruit that companies can leverage to optimize their payment processes. This session is ideal for professionals seeking to deepen their understanding of eCommerce payments and drive success in their businesses.
Cross-Border & International Commerce
  1. For entrepreneurs and ecommerce leaders that want to learn the story behind two multi-million dollar brands. Frankie will share insights into cross-border trade and international expansion, Amazon vs ...
  2. For eCommerce professionals aiming to build an international customer base and optimise profitability through targeted localisation strategies.   This session focuses on the essential elements of expa ...
  3. For eCommerce professionals looking for insights on successfully managing and growing international ecommerce businesses while maintaining a seamless omnichannel experience for customers. Drawing from ...
The Future of CX
  1. Data-Driven Personalisation: Elevating Your eCommerce Experience in 2024 and Beyond
    In the competitive eCommerce landscape within both B2B and B2C, capturing, understanding and leveraging customer data for personalisation is crucial to not only grow but also to sustain your online ch ...
  2. For marketers, ecommerce experts, and brand strategists seeking insights into navigating the evolving landscape of ecommerce, technology, and data, join us for an exclusive fireside chat with Seb Bard ...
  3. In this session, we will how DPDI and GDPR impact the complexities of the digital landscape, where the rules of customer engagement have been rewritten. The author of the book “How to Use Customer Dat ...
  4. Decoding the 2024 Digital Consumer
    Did you know that Gen Zers are more review-oriented than Millennials when shopping online?  Do you know what factors influence people when making purchasing decisions online? Or the main drivers for r ...
  5. Customer service and operational leadership members in the eCommerce space, who want to understand what makes an excellent customer service strategy – from engaging their own people, to utilising emer ...
  6. For Aspiring Entrepreneurs, Small Business Owners, E-commerce Professionals, Pet Product Retailers & Distributors that want to learn how to start and scale an eCommerce brand, understand strategies to ...
IMRG Optimisation Stage
  1. IMRG’s in-depth analysis of the delivery propositions for 300 retailers will reveal which delivery, returns and OOH options they offer, how much they charge for them, and the lead-times promised so yo ...
  2. For eCommerce teams that want to maximise their email campaigns.   IMRG reveal the best tips and tricks on how to improve your Open rates and Click through rates. This session will help you understand ...
  3. For eCommerce teams looking to increase revenue without losing margin
  4. For eCommerce and marketing teams that want to know what will happen over Black Friday this year
  5. For eCommerce teams looking to maximise their checkout conversion
  6. For eCommerce teams looking to understand how the online retail market is performing
Leadership Programme
  1. For industry leaders, who are keen to understand if there is such a thing as work-life balance when balance isn’t a word that comes naturally to this audience! Being a leader is undoubtedly one of the ...
  2. At this networking lunch for senior retailers, we’ll have detailed discussions about the tech platforms that different businesses have in place, how effective they are, and debate the pros and cons of ...
  3. Ever wanted to step into the future and meet the customer you’ll one day serve? This highly interactive workshop for senior leaders is your opportunity to brace your business for the impact of the cha ...
    Speakers
AI Powered Marketing
  1. "In this ever-evolving digital landscape, let's delve..." zzz...ChatGPT responses don't have to be this dull. This lively session will teach you how to start getting results that sound like you.
  2. For marketers and business leaders who want to leverage AI to boost website conversions and enhance customer engagement. This session explores the transformative power of AI in modern marketing strate ...
  3. For marketers, eCommerce professionals, and business leaders who want to understand the future of marketing jobs and prepare for the AI-driven changes in the industry.   This session will explore the ...
  4. For marketers that want to discover cutting-edge technology and support the brightest AI talents in marketing.   This session showcases the hottest startups in the AI marketing industry as they compet ...
Campaign Management
  1. We explore some of the leading Ai tools with an overview of examples of how they can be used. Gordon will provide a crib sheet that you can take away of all these.   What you can expect to learn: - Wh ...
  2. For marketeers wanting to learn how to effectively create campaign landing pages to drive customer engagement.   From ideation to go live and beyond, this session will run through the full process of ...
  3. Gain practical tips on enhancing your LinkedIn presence to support both your personal growth and your company’s success.
  4. Got a product-based business and struggling with social media marketing? This session is your game-changer! Join Ramona, the powerhouse behind Rani & Co., who skyrocketed her jewellery brand to multiple six figures, thanks to social media magic. In just one year, she quadrupled her revenue through TikTok, and her Instagram strategy boosted her brand's following by 295% in 2024 alone. With a social media presence of over 195k followers, Ramona is ready to share her secrets on building a community, boosting sales, and telling your brand’s story on TikTok and Instagram. Don’t miss out!
  5. For ecommerce marketers and agencies who want to understand more about Gen Alpha and their online shopping habits. There’s evidence to suggest that Gen Alpha (6 to 16-year-olds) are rowing back on eco ...
Data, Analytics & Personalisation
  1. For marketers looking to leverage data for an improved customer experience. Buying underwear is deeply personal, but the online buying experience can be anything but. Bluebella champions individuality ...
  2. For marketers, event directors, data heads, community managers, brand managers that want to learn more about their respective communities’ needs and desires, understand the how to use that insight to ...
  3. Achieve More: Synergise Your Digital Strategy for Greater Results
    Breaking down internal silos and fostering synergy within your organisation is crucial to unlocking the full potential of your digital marketing efforts. We'll delve into how integrating your marketin ...
  4. For marketers seeking to deepen their understanding of evolving consumer behaviours and leverage data-driven strategies for targeted marketing activation. This session explores the transformation of c ...
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The Future of Digital Marketing
  1. For marketers seeking to understand the evolving landscape of influencer marketing and harness its potential for driving brand growth and engagement. Join this session to comprehend the current state ...
  2. For marketers that want to learn how the latest AI and Marketing technology innovations are shaping digital marketing strategy, implementation and practice. Join Dr Dave Chaffey to learn practical rec ...
  3. Digital Acceleration for Levi Strauss Co: From Concept to Global Success
    Join us to explore how we helped Levi Strauss & Co transform their wholesale selling process, and adopt a product-based approach to get the most out of their digital investments.
  4. For marketers seeking a cathartic space to gain advice on tackling key challenges. In an era where efficiency, AI integration, and hyper-personalisation are paramount, marketers are under immense pres ...
  5. For marketers who are toying with the idea of taking their career independent.   This session will cover the essentials you need to have in place before transitioning from a traditional 9-5 job to run ...
  6. For any professional who feels they struggle to get internal or external buy-in from colleagues or customers. In this session we'll cover how to build relevant, compelling, and emotionally engaging content that will influence your stakeholders. We'll go through practical frameworks to influence people and share reusable techniques that help you craft the right narrative for the different audiences.

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