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  • V or W? Or Bathtub? We all know we’re in a deep advertising recession – last week’s AA/WARC Expenditure Report figures confirmed it. The question now is what shape it will be – in other words, how lon ...
  • What was your biggest takeaway from leading digital transformation for the NHS? Digital transformation is difficult in any environment. In the NHS, it’s particularly hard due to the difficulties in ge ...
  • What should marketers be thinking about at the moment? I think for me, we always have to be very careful about generalist advice. The reality is that every single country has a different situation. Ev ...
  • We’ve seen some revenues collapse. For others, shoot upwards. And for some, it’s not so clear cut. Sales of comfy clothes, coffee and barbecues skyrocket, while luggage and luxury goods fall behind. A ...
  • Allocating ad spend: A quickfire Q&A with Kevin Tewis-Allen, CMO

    06 May 2020 Sam Tidmarsh and Kevin Tewis-Allen
    How on earth should marketers be allocating their market spend right now? It depends on what sector you are in but this is not a time to fully turn off the vital advertising taps.   What have you seen ...
  • Sam Tidmarsh sits down with Dan Thwaites, co-founder and chief strategy officer at Capuchin Behavioural Science, following the launch of their survey on expert opinions on post-pandemic planning.   Ho ...
  • Over-55s are the fastest-growing group of new users of subscription music streaming services, a survey has suggested. A further 1.1 million listeners from that age group had subscribed to services suc ...
  • Sarah Salter, Innovation Director, Wavemaker Consumers are shifting priorities, rethinking values and changing their behaviours.  Investing in marketing as usual will not drive impact – they aren’t th ...
  • US politicians investigating the market dominance of Big Tech are asking Amazon chief executive Jeff Bezos to give evidence to address possible misleading statements by the company on its competition ...
  • Having launched eCommerce Expo in 2005, I have been involved in one way or another since the start, seeing the industry evolve over 15 years. When we first announced we were going to launch a show, it ...