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Exclusive early results reveal over 50% are planning a “large” or “complete” change in marketing strategy
20 May 2020 Sam TidmarshTechnology for Marketing and ad:tech LDN, in collaboration with Capuchin Behavioural Science, will be releasing a marketing survey which looks at how marketers will rebound from the Covid-19 crisis. E ... -
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What do online retailers need to do differently to retain new customers they are landing? I think it’s useful to recognise that the surge of online commerce has been forced rather than planned - new o ... -
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“You can’t spend your way out of this one”: Sir Martin Sorrell on the ‘shape’ of the COVID-19 recession
18 May 2020 David Tiltman, WARCV or W? Or Bathtub? We all know we’re in a deep advertising recession – last week’s AA/WARC Expenditure Report figures confirmed it. The question now is what shape it will be – in other words, how lon ... -
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Brand innovation, data privacy and 'digital sickness': In conversation with Sam Shah
18 May 2020 Sam ShahWhat was your biggest takeaway from leading digital transformation for the NHS? Digital transformation is difficult in any environment. In the NHS, it’s particularly hard due to the difficulties in ge ... -
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What should marketers be thinking about at the moment? I think for me, we always have to be very careful about generalist advice. The reality is that every single country has a different situation. Ev ... -
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We’ve seen some revenues collapse. For others, shoot upwards. And for some, it’s not so clear cut. Sales of comfy clothes, coffee and barbecues skyrocket, while luggage and luxury goods fall behind. A ... -
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Allocating ad spend: A quickfire Q&A with Kevin Tewis-Allen, CMO
06 May 2020 Sam Tidmarsh and Kevin Tewis-AllenHow on earth should marketers be allocating their market spend right now? It depends on what sector you are in but this is not a time to fully turn off the vital advertising taps. What have you seen ... -
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Post-pandemic planning survey: gain exclusive access to business insights
06 May 2020 Sam Tidmarsh and Dan ThwaitesSam Tidmarsh sits down with Dan Thwaites, co-founder and chief strategy officer at Capuchin Behavioural Science, following the launch of their survey on expert opinions on post-pandemic planning. Ho ... -
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Over-55s are the fastest-growing group of new users of subscription music streaming services, a survey has suggested. A further 1.1 million listeners from that age group had subscribed to services suc ... -
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Sarah Salter, Innovation Director, Wavemaker Consumers are shifting priorities, rethinking values and changing their behaviours. Investing in marketing as usual will not drive impact – they aren’t th ...