Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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24 Sep 2025
  1. THE HEADLINE STAGE
    For eCommerce disruptors and digital brand builders who want to grow fast, earn trust, and flip industry rules on their head.   Nicola Kilner didn’t follow the beauty playbook, she tore it up. With no ...
  2. THE HEADLINE STAGE
    AI-powered eCommerce: Inside Amazon's ads, fulfilment and shipping solutions - Panel session
    Be part of this transformative panel where Amazon leaders reveal how AI automation can help the entire business cycle. Follow the complete journey from advertising, through fulfillment to shipping and ...
  3. THE HEADLINE STAGE
    For retail executives and emerging leaders that want to understand the evolving landscape of leadership and develop the critical skills needed for success in 2025 and beyond.   Join our distinguished ...
  4. THE HEADLINE STAGE
    For business leaders, marketing and tech strategists, and diversity champions who want to build high‑performing teams through inclusive upskilling and attract diverse talent that drives innovation   A ...
  5. THE HEADLINE STAGE
    For marketers, brand strategists, and commercial leaders who want to understand the hidden forces behind consumer behaviour, boost retention through subtle shifts, and apply behavioural thinking to dr ...
25 Sep 2025
  1. THE HEADLINE STAGE
    This panel is designed for marketing, eCommerce, and operations leaders who aim to achieve sustainable growth by effectively balancing customer acquisition costs, operational efficiency, and site perf ...
  2. THE HEADLINE STAGE
    For ecommerce marketers and brand builders who want to understand how to grow a business organically, convert customers effectively, and market with impact.   With no investment and no prior experienc ...
  3. THE HEADLINE STAGE
    For ambitious marketers, business owners and new business specialists that want to learn about AI-driven workflows that get staggering results.   A client was selling a high ticket item, and needed my ...
  4. THE HEADLINE STAGE
    For entrepreneurial leaders, eCommerce managers, and brand builders aiming to learn from business resilience at scale, and how to connect purpose, performance, and operational excellence in digital re ...
25 Sep 2025
  1. THE CUSTOMER-FOCUSED USER EXPERIENCE STAGE
24 Sep 2025
  1. THE FUTURE OF DIGITAL COMMERCE STAGE
  2. THE FUTURE OF DIGITAL COMMERCE STAGE
    For business leaders and digital strategists that want to understand how AI and advanced data tools are transforming customer experiences and operational efficiency. As businesses break through tradit ...
  3. THE FUTURE OF DIGITAL COMMERCE STAGE
    For UX professionals, ecommerce product teams, and digital experience leaders who want to embed research into product development, scale user-centricity across large organisations, and design seamless ...
  4. THE FUTURE OF DIGITAL COMMERCE STAGE
    How H&M is liberating product data to foster innovation, speed, and decision-making - Solo session
    Listen to how one of the world's most recognisable fashion brands, H&M Group, is driving transformation by breaking down traditional barriers to provide sellable marketing data across all omnichannel ...
  5. THE FUTURE OF DIGITAL COMMERCE STAGE
    For brand managers, Amazon sellers, digital marketers, and eCommerce strategists who want to level up their Amazon strategy across product, performance, visibility, and profitability.   Amazon demands ...
  6. THE FUTURE OF DIGITAL COMMERCE STAGE
  7. THE FUTURE OF DIGITAL COMMERCE STAGE
    For strategic leaders that want to future-proof their organisations against rapidly evolving global cultural trends. Today's businesses face unprecedented challenges as geopolitical tensions, climate ...
  8. THE FUTURE OF DIGITAL COMMERCE STAGE
    From £10 to £10M in a decade with marketplaces - Fireside chat
    This session shares the story of an entrepreneur who embraced opportunity, tackled challenges and managed to thrive during a period of mass uncertainty for the retail world. He started on eBay, expand ...
  9. THE FUTURE OF DIGITAL COMMERCE STAGE
    For ecommerce leaders, social commerce strategists, digital marketers, and brand founders that want to learn how to drive growth through live shopping, scale social-first businesses, and navigate expa ...
  10. THE FUTURE OF DIGITAL COMMERCE STAGE
    Made-to-measure: How to design and build a bespoke eCommerce platform for a product with more than 6,000 variations - Case study session
    For eCommerce professionals, enterprise marketers, and digital leaders, working with complex or customisable product sets, who want to simplify online experiences without sacrificing functionality.   ...
25 Sep 2025
  1. THE FUTURE OF DIGITAL COMMERCE STAGE
  2. THE FUTURE OF DIGITAL COMMERCE STAGE
    For innovation leads, AI strategists, digital product teams, and marketers who want to understand the rise of agentic AI, its potential applications, and what it means for the future of autonomous cus ...
  3. THE FUTURE OF DIGITAL COMMERCE STAGE
  4. THE FUTURE OF DIGITAL COMMERCE STAGE
  5. THE FUTURE OF DIGITAL COMMERCE STAGE
    For marketers, ecommerce professionals, and digital teams who want to keep up with changes in online shopping, use AI and data more effectively, and build better customer experiences. Ecommerce is cha ...
  6. THE FUTURE OF DIGITAL COMMERCE STAGE
  7. THE FUTURE OF DIGITAL COMMERCE STAGE
    The role of sustainability for eCommerce brands is evolving - it’s no longer a way to stand out from the crowd, so what’s the business case? We’ll be exploring how these brands have changed their appr ...
  8. THE FUTURE OF DIGITAL COMMERCE STAGE
  9. THE FUTURE OF DIGITAL COMMERCE STAGE
    For strategic marketing and eCommerce leaders that want to understand the disruptive impact of Digital Native Brands and implement winning digital strategies. Traditional CPG players face unprecedente ...
24 Sep 2025
  1. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For marketers, ecommerce experts, logistics and fulfilment specialists that want to learn how to enter the US market successfully, understand regulatory and operational challenges, and create a scalab ...
  2. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For eCommerce leaders, customer experience professionals, and payment specialists that want to localise effectively, understand regional preferences, and improve conversion through customer-led strate ...
  3. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For international expansion leads, ecommerce strategists, and digital commerce executives who want to understand the opportunities and challenges of entering fast-growing, tech-savvy markets with uniq ...
  4. THE GLOBAL GROWTH AND FULFILMENT STAGE
  5. THE GLOBAL GROWTH AND FULFILMENT STAGE
  6. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For ecommerce experts, fulfilment specialists, and CX strategists looking to turn delivery into a brand-building moment, understand the future of last-mile logistics, and create experiences that boost ...
  7. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For eCommerce strategists, marketers, brand leaders, and fulfilment specialists who want to sharpen their channel strategy, challenge conventional wisdom, and learn from both sides of the customer acq ...
25 Sep 2025
  1. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For online retailers, eCommerce shippers, and service providers that want to learn the latest on U.S. tariffs, the de minimis exemption, the postal duty, and customs compliance when shipping to the Un ...
  2. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For eCommerce leaders, CRM managers, CX specialists, and digital marketers who want to strengthen customer relationships and drive loyalty by optimising the full post-purchase journey In this session, ...
  3. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For retail innovators, supply chain leaders, and fashion technologists who want to understand how real-time data, agile inventory models, and customer-led design can reshape the future of fashion.   S ...
  4. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For eCommerce leaders, DTC marketers, and brand strategists that want to learn from failed global launches, understand how to adapt to local markets, and create scalable international strategies witho ...
  5. THE GLOBAL GROWTH AND FULFILMENT STAGE
    For eCommerce strategists, digital retail teams, and omnichannel leaders who want to learn how a pure-play physical retailer is successfully bridging offline and online to meet modern shopper expectat ...
24 Sep 2025
  1. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    As a disabled person, Mike Adams OBE has dedicated his life to changing the disability conversation, turning it into both a commercial and social opportunity for business. In this session, he will dis ...
  2. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
  3. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
  4. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
  5. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For customer experience leaders, operations managers, and digital transformation teams who want to stay ahead of service trends, prepare for shifting customer expectations, and explore the impact of e ...
  6. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
  7. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    We all know better customer retention means better profits. But how do you do that? Great customer service and clever email campaigns will only take you so far.   What you can expect to takeaway: • A ...
  8. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    Session sponsored by AB Tasty
  9. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For retailers, ecommerce leaders, and customer experience strategists that want to understand the future of omnichannel retail, navigate emerging trends, and create seamless, customer-centric experien ...
  10. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    Future-proofing eCommerce with Doofinder’s smart search & discovery
    Learn how not having a search and discovery strategy can cost conversions, and how Doofinder can help you recover them. A must for eCommerce professionals looking to boost sales, improve user experien ...
25 Sep 2025
  1. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For anyone in marketing or ecommerce that wants to grow their business and increase their profits Surely every brand wants to increase their conversion rate? But did you know that focusing on building ...
  2. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For business leaders and digital transformation specialists that want to understand how a major retailer is leveraging AI to revolutionise customer experiences and operational efficiency. Kingfisher's ...
  3. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For customer experience leaders, eCommerce heads, and operations teams who want to turn support into a growth engine, not just a necessary expense. When most businesses treat customer service as damag ...
  4. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
  5. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For marketers, ecommerce experts, and retail strategists that want to understand the future of media through a retail lens, explore how every touchpoint could become shoppable, and prepare for a redef ...
  6. THE FUTURE OF CUSTOMER EXPERIENCE STAGE
    For CRM leaders, eCommerce marketers, and brand strategists who want to build effective points-based loyalty schemes that go beyond discounts and create lasting customer relationships. For Percival, l ...
24 Sep 2025
  1. THE OPTIMISATION STAGE
  2. THE OPTIMISATION STAGE
    For those in CX, CRO, and Online Sales that want to learn more about the issues faced when checking out online and want to understand how to reduce cart abandonment.   Cart abandonment represents one ...
  3. THE OPTIMISATION STAGE
    For eCommerce strategists, digital marketers, and technology leaders aiming to understand the integration of advanced tools to enhance user experience and drive conversions in the luxury retail sector ...
  4. THE OPTIMISATION STAGE
  5. THE OPTIMISATION STAGE
    Accelerate trusted commerce experiences with Inriver PIM - Solo session
    For eCommerce professionals from businesses of any size. In an era where trust and agility define success - join us for an inspiring session exploring the next evolution of commerce. Discover how AI-p ...
  6. THE OPTIMISATION STAGE
    For eCommerce leaders, digital product teams, and optimisation specialists who want to evolve their conversion strategies by integrating AI, deep user insights, and privacy-first data practices. In th ...
  7. THE OPTIMISATION STAGE
    For ecommerce leaders, digital marketers, and website optimisation specialists who want to build strong first-party customer relationships, personalise journeys, and reduce reliance on third-party mar ...
25 Sep 2025
  1. THE OPTIMISATION STAGE
    Following the pandemic boom for online sales, the market slipped into a depressed state for a period of three-and-a-half years; every month saw negative growth with positive weeks few and far between. ...
  2. THE OPTIMISATION STAGE
    Costs for acquiring customers only ever seem to increase, but are you spending too much? Discover which marketing channels are the best for securing new customers and where the costs are rising the mo ...
  3. THE OPTIMISATION STAGE
    Getting the delivery and returns experience right for customers can make all the difference to how they rate you as a brand. It can also bring many benefits from a cost perspective if its done efficie ...
  4. THE OPTIMISATION STAGE
  5. THE OPTIMISATION STAGE
    This session covers all the opportunities and expecations for the biggest discounting event of the year. Information on when you should start your Black Friday campaign, what level of discount works b ...
  6. THE OPTIMISATION STAGE
  7. THE OPTIMISATION STAGE
    What best practice is there in site navigation and how you lay out your site? What trends are we seeing in where journeys start, where they drop out and where conversion events happen? Find out benchm ...
24 Sep 2025
  1. THE FUTURE OF DIGITAL MARKETING STAGE
    Omnichannel marketing mastery - Solo session
    Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging imp ...
  2. THE FUTURE OF DIGITAL MARKETING STAGE
    Session sponsored by Optimizely
  3. THE FUTURE OF DIGITAL MARKETING STAGE
    For business leaders and relationship managers that want to create thriving professional communities that enhance brand loyalty, knowledge sharing, and business growth.   Organisations often struggle ...
  4. THE FUTURE OF DIGITAL MARKETING STAGE
    Session sponsored by Klaviyo
  5. THE FUTURE OF DIGITAL MARKETING STAGE
    For performance marketers, ecommerce leads, digital content teams, and brand strategists that want to master platform-specific creative, adapt content for ROI, and scale paid media strategies effectiv ...
  6. THE FUTURE OF DIGITAL MARKETING STAGE
    Session sponsored by GetResponse
25 Sep 2025
  1. THE FUTURE OF DIGITAL MARKETING STAGE
    For marketers, ecommerce experts, and business leaders who want to maximise impact while navigating budget constraints.   In today’s fast-paced digital landscape, achieving more with less has become a ...
  2. THE FUTURE OF DIGITAL MARKETING STAGE
  3. THE FUTURE OF DIGITAL MARKETING STAGE
    For B2B marketers who want to simplify their strategy, get buy-in from leadership, and finally get results. Many B2B marketers feel overwhelmed by high volumes of unstrategic tasks and struggle to get ...
  4. THE FUTURE OF DIGITAL MARKETING STAGE
24 Sep 2025
  1. THE AI-POWERED MARKETING STAGE
    For CMOs, marketing leads, and digital teams who want to cut through the noise, see what’s actually delivering results, and make smarter decisions on where to invest.   AI and new tech promise big thi ...
  2. THE AI-POWERED MARKETING STAGE
  3. THE AI-POWERED MARKETING STAGE
    In a world where AI can write, post, and comment for us, how do you stay genuinely human online? This session dives into what it means to show up as yourself in the age of automation and why it matter ...
  4. THE AI-POWERED MARKETING STAGE
    Session sponsored by MAPP
  5. THE AI-POWERED MARKETING STAGE
    For marketing leaders, brand directors, and senior execs who want to cut through generic content, build authentic visibility, and empower employees to become the voice of their business.   In a feed f ...
  6. THE AI-POWERED MARKETING STAGE
    What AI marketing really looks like tomorrow and the 5 questions marketers secretly want to ask their data - Solo session
    Forget the buzzwords, this is AI with its sleeves rolled up. No longer just a tool, AI is becoming your strategist, creative partner, and performance analyst. In this session, Spotler’s Chief AI Offic ...
  7. THE AI-POWERED MARKETING STAGE
    For legal, compliance, content, and AI strategy leaders who want to ensure ethical AI deployment, uphold content integrity, and establish governance frameworks that support innovation without compromi ...
  8. THE AI-POWERED MARKETING STAGE
    Session sponsored by Billy Grace
  9. THE AI-POWERED MARKETING STAGE
    For B2B marketers and digital strategists that want to understand how to maintain and enhance their online presence in an increasingly AI-driven search ecosystem.   As artificial intelligence transfor ...
25 Sep 2025
  1. THE AI-POWERED MARKETING STAGE
    Session sponsored by ActiveCampaign
  2. THE AI-POWERED MARKETING STAGE
    For marketing and adtech experts, consumer data professionals, data protection officers and tech-savvy strategists who want to streamline their stack, and create optimised processes that drive perform ...
  3. THE AI-POWERED MARKETING STAGE
  4. THE AI-POWERED MARKETING STAGE
  5. THE AI-POWERED MARKETING STAGE
    You already work inside AI systems. Google Ads optimises in milliseconds. Meta predicts your audiences before you brief your team. Programmatic moves faster than human insight. But as AI becomes embed ...
  6. THE AI-POWERED MARKETING STAGE
    For marketing leaders, legal and compliance teams, and content strategists who want to understand the ethical boundaries of AI generated content, navigate fair use principles, and build responsible ma ...
24 Sep 2025
  1. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    For marketers, ecommerce leaders, and digital analysts who want to evaluate the long-term viability of social commerce, understand how to measure its effectiveness, and navigate the data privacy chall ...
  2. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
  3. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    For marketers, ecommerce leaders, and brand builders that want to cut through noise, foster brand trust, and turn community into consistent commercial growth. From fighting for attention to building a ...
  4. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    Session sponsored by dotdigital
  5. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    Why it’s personalisation or bust for Marketers in 2026 - Solo session
    Greg will delve into industry research and best practices around personalisation, showing why every marketer MUST embrace it in 2026 and beyond.   Highlighting data that shows just how vital personali ...
  6. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    Session sponsored by Horizon - powered by XCM
  7. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    For people in charge of the marketing budget that want to understand whether PPC is working as hard as it can for their business (... or whether they're flushing money down the drain).   Now more than ...
25 Sep 2025
  1. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    AI-powered marketing masterclass: Top 10 AI use cases - Solo session
    This session will explore how AI is transforming the marketing industry. Supermetrics will cover 10 key AI applications in creative production, performance analysis, personalisation, and more. This ma ...
  2. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    This session is ideal for performance marketers, eCommerce experts, and marketing managers looking to improve attribution modeling and gain deeper insights into campaign performance beyond last-click ...
  3. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    For ecommerce leaders and digital marketers that want to discover how data-driven decision making can transform a startup into a DTC powerhouse.   From social listening that saved the business from fa ...
  4. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    Why it’s personalisation or bust for Marketers in 2026 - Solo session
    Greg will delve into industry research and best practices around personalisation, showing why every marketer MUST embrace it in 2026 and beyond.   Highlighting data that shows just how vital personali ...
  5. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    For marketing leaders, data analysts, CRM professionals, and digital strategists that want to connect the dots across platforms, unify customer data, and build a more cohesive, insight-driven marketin ...
  6. THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
    For CRM leaders, marketing strategists, and data governance professionals who want to break down internal data silos, ensure compliance, and build a future-ready customer data ecosystem. As data priva ...

With thanks to our sponsors & partners...