Co-located with Technology for Marketing

24 - 25 September 2025
ExCel London

24 - 25 September 2025
ExCel London

Our 2025 Conference Programme Includes

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18 Sep 2024
  1. The Headline Stage
    Selling to an Uncertain Market – Success at the intersection of DTC and Indirect eCommerce
    For ecommerce experts and the professionals that support them who want to identify the optimal capabilities to thrive at the intersection of direct and indirect digital commerce. Consumers and busines ...
  2. The Headline Stage
    Building Trust and Loyalty in a New Era of Customer Connection
    Never has it been more challenging for marketers and e-commerce practitioners to cut through and grab the attention of consumers. Shoppers aren’t just strapped for cash, but time, too. So, how should ...
  3. The Headline Stage
    For marketers and eCommerce experts that want to learn the intricacies of brand development, influencer partnerships, and impactful marketing strategies.   Join Vogue Williams as she delves into her m ...
  4. The Headline Stage
    For marketers that want to learn how to build a strong social media strategy, understand the impact of social-first marketing and create cultural movements. From hard-launching a parasocial relationsh ...
  5. The Headline Stage
    In today’s competitive market, cultivating a dedicated and engaged community is more crucial than ever for achieving marketing success and driving business growth. This session will delve into the str ...
  6. The Headline Stage
    Digital commerce is experiencing a pivotal moment, and, in this ever-evolving ecommerce landscape, business decisions have shifted from relationship-based to data-driven where algorithms reign supreme ...
19 Sep 2024
  1. The Headline Stage
    For marketers, ecommerce experts, and anyone interested in navigating the post-pandemic consumer landscape, understanding the evolving dynamics between brand marketing and performance marketing is cru ...
  2. The Headline Stage
    Explore the exciting and rapid evolution of AI, robotics, plus other breakthrough technologies with tech expert Jason Bradbury. Gain insights from his extensive experience in media and hands-on experi ...
  3. The Headline Stage
    H&M’s flexible architecture distributes product data across all digital touchpoints worldwide. We integrate search, SEO, social media, and asset metadata to support our growing assortment and increase ...
  4. The Headline Stage
    For marketers and eCommerce professionals looking to inspire their teams and drive a purposeful agenda. Join Charles from the How I Became podcast as they explore the leadership journey of Natalie Cam ...
  5. The Headline Stage
    For digital marketers and content strategists who want to understand the power of video content, engage their audience more effectively, and leverage data for impactful strategies in 2025.   Session O ...
  6. The Headline Stage
    For eCommerce experts and marketers that want to understand the power of personal branding and inclusive design. This session will delve into the inspiring journey of Izzy Wheels, founded by sisters A ...
18 Sep 2024
  1. The Future of Digital Commerce
    Your Business Home Away from Home
    How to set up your business in Dubai and what we can do to help as Dubai Commercity
  2. The Future of Digital Commerce
    For marketers, eCommerce experts, and fulfillment specialists seeking to understand the pivotal role of the digital shelf in the consumer journey and how to leverage data and AI to succeed.   Join Swa ...
  3. The Future of Digital Commerce
    Accelerating Growth: How Brands Can Automate Fast Delivery for All Sales Channels
    Join this session to learn how to grow your omni-channel presence on DTC channels using the technology and expertise of Amazon supply chain services. Amazon Multi-Channel Fulfillment (MCF) provides fa ...
  4. The Future of Digital Commerce
    For marketing professionals and eCommerce managers that want to learn how to build a compelling brand narrative, understand the dynamics of direct-to-consumer (D2C) sales, and create strategies for ec ...
  5. The Future of Digital Commerce
    How social search and Generative AI will change search engines forever
    Ann Stanley is the Founder & CEO of Anicca Digital, an award-winning digital marketing agency in Leicester that has provided data-driven solutions for ecommerce & established brands, for the last 17 y ...
  6. The Future of Digital Commerce
    For Marketers, eCommerce professionals & brands who want to benchmark themselves against others in the industry spending on Amazon Ads/Promotion. Established brands will debate the amount which should ...
  7. The Future of Digital Commerce
    Revolutionising an Industry: how cutting-edge tech and robots transformed Kernel's ordering experience
    Nearform_Commerce’s Engineering and Product Design experts will offer an in-depth Q&A session, exploring how they collaborated with Kernel to revolutionise the fast-casual dining industry. Hosted by D ...
  8. The Future of Digital Commerce
    For eCommerce and marketing professionals that want to have a great peak season, and a brilliant start to 2025. eCommerce podcast host extraordinaire, and author of multiple bestselling books on eCommerce will be drilling down to the 3 key things that are going to separate the winners from the also-rans over the coming months. What you can expect to learn: • How eCommerce Marketing is Changing - and what you need to do to keep up • How to deal with changing consumer needs and desires • What to include in your marketing plans for peak season, and beyond
  9. The Future of Digital Commerce
    Transforming Commerce: Dermalogica's journey to enhanced performance with Shopify
    Future proofing your commerce stack without lots of in-house technical expertise can be daunting. You may know the approach you want to take, and understand why leaning into unified commerce is essent ...
  10. The Future of Digital Commerce
    Customer service is undergoing a revolution fuelled by data and generative AI. This presentation will explore trends that are having an impact on companies using e-commerce as an integral part of thei ...
  11. The Future of Digital Commerce
    Navigating New Horizons: The Future of Commerce
    Join us for a discussion on the evolving landscape of commerce, featuring insights from industry pioneers Chloe Thomas, Deepak Anand, and Robert Kulawik, COO of Everything5Pounds. This panel will expl ...
19 Sep 2024
  1. The Future of Digital Commerce
    For marketers keen to be inspired by how a brand that only launched in 2018, fast became the market leader of the non-alcohol category   Lucky Saint are the market leaders in the non-alcohol category, ...
  2. The Future of Digital Commerce
    For eCommerce professionals and decision-makers who want to learn how to optimise their direct-to-consumer (D2C) channels, understand the complexities of platform migration, and create a more engaging ...
  3. The Future of Digital Commerce
    It doesn't matter if you sell boots, games, or cars—if you sell them online, you're going to need great content to sell them. In this talk, Simen Svale, Co-Founder and CTO of Sanity, will share best p ...
  4. The Future of Digital Commerce
    For senior executives, C-suite, digital transformation leaders, e-comm professionals and innovation leads within the digital industry. In an increasingly competitive digital landscape, eCommerce leade ...
  5. The Future of Digital Commerce
    Session Details to follow
  6. The Future of Digital Commerce
    For eCommerce teams and marketers who want to understand what the future online ecosystem will look like. This session offers an in-depth exploration of how companies must adapt to the swiftly changin ...
  7. The Future of Digital Commerce
    Winning in The Routine Economy: Propel Your Business Forward in the Age of Routine-Driven Commerce
    For marketers and ecommerce experts that want to understand how to leverage the daily routine to build long-lasting customer relationships. Data shows that we’re now living in The Routine Economy, whe ...
  8. The Future of Digital Commerce
    For eCommerce professionals and marketers looking to use data analytics and AI for precise measurement and enhanced customer engagement in eCommerce. Every business has their own nuances when it comes ...
  9. The Future of Digital Commerce
    Local Approach to Global Business: The Secret Sauce of the Global Marketplace
    We delve into the critical aspects of payments and security that are essential for thriving in the international arena. Effective payment solutions and robust security measures form the backbone of su ...
  10. The Future of Digital Commerce
    The session will explore the current sustainability impacts of eCommerce practices and the customer behaviours they embed. It will go on to decipher how positive impact can be achieved moving forwards that help not only drive change for people, planet and profit but also help marketers stay on the right side of new legislation coming through later this year.
  11. The Future of Digital Commerce
    1-to-1 Live Video Shopping: Redefining Omnichannel for the Next Era of eCommerce
    As eCommerce continues to evolve, four major trends are pushing customer engagement toward 1-to-1 live video shopping. This innovation is set to transform the shopping experience by seamlessly merging ...
18 Sep 2024
  1. Post-Purchase: Optimising the Delivery Experience
    Exploring the opportunities and risks of adopting AI and emerging tech for SMEs in the world of eCommerce   - Cost: The advantages of integrating exporters, logistics providers, and e-commerce platfor ...
  2. Post-Purchase: Optimising the Delivery Experience
    A discussion between restaurant delivery guru, Peter Backman, and Gavin Smith, COO of Pizza Pilgrims. They will investigate: • How to marry tech with the traditionally people-focused restaurant sector ...
  3. Post-Purchase: Optimising the Delivery Experience
    Fireside Chat with Saint + Sofia and Loop
    Ever wonder how a brand made it big? Loop sits down with Dessi Bell, Co-Founder of Saint + Sofia to discuss her journey and how post-purchase plays a pivotal role in their success. What you can expect ...
  4. Post-Purchase: Optimising the Delivery Experience
  5. Post-Purchase: Optimising the Delivery Experience
    For eCommerce professionals, logistics experts, and business leaders who want to understand how to maintain and even innovate operations during times of high pressure. Join the Director General of Ukr ...
  6. Post-Purchase: Optimising the Delivery Experience
    Optimising Your Peak Logistics Strategy for Customer Satisfaction: Lessons from 2023 Peak and Strategies for 2024
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  7. Post-Purchase: Optimising the Delivery Experience
    Join SJ Grabiec, Head of CX & Payments at AllSaints & John Varvatos, as she guides you through how her team innovated customer experience by improving communication, utilising key technologies, and go ...
  8. Post-Purchase: Optimising the Delivery Experience
    Unlocking the £34.4 Billion Mystery Navigating the Retail Sector's Delivery Dilemma
    It's astonishing that £34 billion is left at the point of checkout as consumer expectations around delivery and returns are not being met. With retail margins under so much pressure, and the cost of a ...
  9. Post-Purchase: Optimising the Delivery Experience
    For eCommerce and marketplace experts who want to understand the impact of specialist marketplaces including how they can streamline last-mile delivery.   This session delves into the evolving landsca ...
19 Sep 2024
  1. Post-Purchase: Optimising the Delivery Experience
    For eCommerce managers, operations managers, supply chain professionals, and logistics experts aiming to enhance efficiency and speed in shipping. This session explores the challenging landscape of su ...
  2. Post-Purchase: Optimising the Delivery Experience
    It’s not too late to supercharge your Peak season strategy! Dive  into the real-world lessons from Peak 2023 and discover the proven tactics to build a winning delivery forecast for Peak 2024. Cut thr ...
  3. Post-Purchase: Optimising the Delivery Experience
    Over the past few years, the growth of digital payments, including digital wallets and open banking, has been nothing short of exponential.   According to Open Banking Ltd UK data, In 2020, there were ...
  4. Post-Purchase: Optimising the Delivery Experience
    For eCommerce experts, fulfilment specialists, operations managers that want to learn about the future of drone delivery and what’s happening now
  5. Post-Purchase: Optimising the Delivery Experience
    Delivering Growth – How can your final mile partner get you to the next level
    In this session we’ll share insights on how delivery companies can simplify logistics to enable you to grow. We’ll explore marketplace relationships, logistics technology, delivery services, internati ...
  6. Post-Purchase: Optimising the Delivery Experience
    For ecommerce professionals impacted by last-mile operations.The growth of ecommerce and multichannel retail provides many opportunities; however, such a shift doesn’t come without challenges. One ver ...
  7. Post-Purchase: Optimising the Delivery Experience
    Maximising the potential of marketplace selling - Elk & Bloom and Debenhams
    Navigating the marketplace selling spectrum calls for tenacity, partnership and commitment and when you get it right, oh boy can it make a difference to your business. What you can expect to learn: - ...
  8. Post-Purchase: Optimising the Delivery Experience
    "You only get one chance to make a good first impression." That's exactly what your unboxing experience is all about. Learn how to supercharge positive customer reviews, referrals and purchases by mak ...
18 Sep 2024
  1. Seamless Omnichannel
    Today's omnichannel customer journey embodies an intricate web of consumers fluidly switching between multiple channels such as in-store, online and social channels. This complexity is exacerbated by ...
  2. Seamless Omnichannel
    Everyone's talking about it, but what does it actually mean? Omnichannel is a buzzword that shows no signs of retiring, and for good reason; research shows that the Omnichannel customer spends more an ...
  3. Seamless Omnichannel
    How to sell online : Get smarter with your digital shelf
    Selling online is becoming more challening by the day. With growing competition from home and abroad, evolving regulations, increasingly discerning customers, and ever-changing marketplaces requiremen ...
  4. Seamless Omnichannel
    Co-founder and Chief Brand Officer Susan will share Here We Flo's journey, from best mates daydreaming about starting the “Feminist Mafia” in the university toilets to “tampon moguls” building the bes ...
  5. Seamless Omnichannel
    The Future of Omnichannel Communications and Its Impact on Customer Loyalty
    Harnessing Data and AI for Enhanced Customer Experiences
  6. Seamless Omnichannel
    For marketers and business leaders eager to capitalise on evolving trends and drive growth. This session will explore the new emphasis on health and wellness, focusing on how pleasure and empowerment ...
  7. Seamless Omnichannel
    Omnichannel loyalty programmes to watch
  8. Seamless Omnichannel
    For eCommerce and marketing professionals who are looking to increase sales via social commerce. Join a session where leading brands at various stages of their social commerce journey highlight the ke ...
  9. Seamless Omnichannel
    Transforming eCommerce: Revenue-Boosting Strategies from Marketplace to Retail Media
    Join us for an insightful session on how global fashion retailer, H&M Group, has created new revenue streams through early adoption of innovative platforms and retail media strategies.  This session w ...
  10. Seamless Omnichannel
    For Marketers and eCommerce Experts that want to understand the shape of loyalty in 2024 and drive better engagement and retention.Earning customer loyalty is at the core of building sustainable busin ...
  11. Seamless Omnichannel
    Reviving Direct Mail: How Integrating Traditional Tactics with Digital Channels Can Supercharge Your eCommerce Strategy
    In the ever-evolving landscape of eCommerce, it's easy to overlook traditional marketing channels in favour of digital innovations. However, direct mail, when used strategically alongside digital chan ...
19 Sep 2024
  1. Seamless Omnichannel
    For marketers, product managers, and digital strategists who want to leverage SEO effectively in the era of AI-driven marketing and product development. In this session, we will delve into the crucial ...
  2. Seamless Omnichannel
    Increasing Conversions and Average Cart Value with a Cookieless Approach
    Discover how to increase conversions and average cart value with a cookie-free approach in our presentation. We will delve into the advanced features of Blendee's Marketing Operating System and innova ...
  3. Seamless Omnichannel
    For B2B marketers, eCommerce experts, and data specialists who want to enhance personalisation using AI while maintaining data cleanliness.This session delves into tangible AI integrations that are ea ...
  4. Seamless Omnichannel
    Optimising Stock and Order Management for SMEs Success
    As SMEs expand and embrace multi-channel sales strategies, they face increasing challenges in managing stock and order fulfilment effectively. Any misstep in inventory management can result in stockou ...
  5. Seamless Omnichannel
    - What has changed: store-first to digital-first; from pureplay to multichannel retailing; the rise of next-day delivery and much more - What are the innovations that we can see now and what are the new things that will come along? - What are leading retailers betting on, hoping for and requiring?
  6. Seamless Omnichannel
    Learn how to build a frictionless checkout experience with Amazon Pay
    For eCommerce and Payments experts that want to learn how to improve their customers and payments’ experience and how Amazon Pay simplifies the process of purchasing products and services for hundreds ...
  7. Seamless Omnichannel
    Second-hand fashion is disrupting the industry; Stop ignoring it and start integrating it! For brands, marketing and fulfilment specialists that want to understand the pre-loved landscape, work effect ...
  8. Seamless Omnichannel
    Growth Case Studies: Integrating Search Marketing with other Channels for Exponential Growth
    Come and learn how important an integrated strategy is to boost revenue from PPC & SEO. We’ll uncover the specific things that other brands have done to: Bring seemingly ‘irrelevant’ teams together Im ...
  9. Seamless Omnichannel
    Navigating the Digital Maze of Today's Customer JourneyIn today's talk, aimed at marketers, eCommerce experts, and digital strategists, we will delve into the complexities of the modern consumer journ ...
  10. Seamless Omnichannel
    Unlocking the Power of Unified Commerce
    Discover how Unified Commerce is revolutionising the retail landscape by delivering seamless, personalised customer experiences across all channels. Join us to unlock the future of retail, increase co ...
  11. Seamless Omnichannel
    For marketers and eCommerce experts that want to understand the unique preferences of Gen Z and what this means for omnichannel strategies. This session delves into the distinctive characteristics and ...
18 Sep 2024
  1. UX-Driven Customer Acquisition
    5 AI strategies to boost sales in 2025
    Discover the top 5 AI strategies transforming ecommerce, helping businesses boost conversions, reduce costs, and enhance customer experiences.
  2. UX-Driven Customer Acquisition
    For marketers and UX designers that want to learn about the importance of accessibility and create inclusive web spaces.   Families of disabled households in the UK spend an estimated £274 billion a y ...
  3. UX-Driven Customer Acquisition
    Driving UX with atomic content design
    A successful content strategy revolves around creating higher quality, stickier web content that builds trust with the audience and solves critical business problems for visitors. Atomic content is a ...
  4. UX-Driven Customer Acquisition
    For eCommerce experts, marketers, and UX specialists that want to enhance customer satisfaction, boost conversion rates, and drive sales growth.This session explores the dynamic intersection of resear ...
  5. UX-Driven Customer Acquisition
    Brompton & BigCommerce: Pedalling Through UX Success
    More Than Just A Bike - Brompton is the leading British manufacturer of folding bicycles who provides a low-cost, environmentally friendly form of transport for those who travel around the city.Join t ...
  6. UX-Driven Customer Acquisition
    Reeling In Results: How Angling Direct Optimises On-site Search with Algolia
  7. UX-Driven Customer Acquisition
    For marketers, sales professionals, and business owners interested in using conversational commerce to drive customer acquisition.  Discover how businesses have effectively integrated chatbots, virtua ...
  8. UX-Driven Customer Acquisition
    Scaling back to grow: The Conran Shop’s journey from Magento to Shopify
    Join an unmissable talk featuring legendary homeware brand The Conran Shop. Joining them are their agency, Unified and Shopify. They’ll be sharing the inspiring journey of replatforming The Conran Sho ...
  9. UX-Driven Customer Acquisition
    For marketers and UX designers that want to learn about the importance of accessibility and create inclusive web spaces.   Families of disabled households in the UK spend an estimated £274 billion a y ...
19 Sep 2024
  1. UX-Driven Customer Acquisition
    For marketers and eCommerce professionals interested in advancing personalisation to increase ROI and customer lifetime value. Companies that excel at personalisation generate 40 percent more revenue ...
  2. UX-Driven Customer Acquisition
    Diageo: building scalable multi-brand, multi-market experiences that drive results
    With only 17% of alcohol buyers purchasing online in 2023, Diageo came to DEPT® with a challenge: how could it get more customers to buy its products online?  But Diageo boasts more than 200 brands so ...
  3. UX-Driven Customer Acquisition
    For digital marketing managers, eCommerce Specialists, UX/UI Designers & Consumer Insights Analysts that want to create engaging experiences and impactful digital activations. In this session, Hamish ...
  4. UX-Driven Customer Acquisition
    Driving Customer Acquisition Through Personalization: How UX Can Be Your Competitive Advantage
    In a marketplace where every interaction counts, companies that excel at UX-driven personalization are setting themselves apart. Join Darren Nisbett, Solution Engineer at Algonomy, as he delves into t ...
  5. UX-Driven Customer Acquisition
    For delegates who want to acquire and retain subscribers whilst providing more value in cost sensitive times. Tough economic times combined with rising CAC's and costs to serve has made it harder than ...
  6. UX-Driven Customer Acquisition
    Quality Traffic is Getting Harder to Acquire: Here’s Why
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases.   In his talk, Greg will unpack 5 factors that are making quality website ...
  7. UX-Driven Customer Acquisition
    For marketers and ecommerce experts who want to understand how to think like a startup to supercharge your content to convert.   This session will explore how challenger brands create content to stand ...
  8. UX-Driven Customer Acquisition
    Fireside Chat: How JD Sports put Customer Identity at the heart of their Loyalty program
    As businesses continue to evolve, harnessing the power of customer data to fuel the Customer 360 has become increasingly complex yet crucial for driving business success and competitive differentiatio ...
  9. UX-Driven Customer Acquisition
    Join Thiago, Senior Product Manager for Payments at Dunelm, for an insightful 25-minute session designed to demystify the complex world of payments. In "Payments 101: Essential Knowledge for Growth," Thiago will break down common payment jargon and reveal often-overlooked opportunities that can significantly enhance business growth. Drawing from his extensive experience, he will explore practical strategies and low-hanging fruit that companies can leverage to optimize their payment processes. This session is ideal for professionals seeking to deepen their understanding of eCommerce payments and drive success in their businesses.
  10. UX-Driven Customer Acquisition
    Navigating digital product development for great CXFor digital product managers and developers who want to understand customer challenges, optimise development budgets, and enhance multi-channel custo ...
  11. UX-Driven Customer Acquisition
    In a world where every click, swipe and tap is an opportunity for growth, delivering a modern, customer-centric user experience has never been more important. Join Storyblok, Brave Bison, SAP and Winp ...
18 Sep 2024
  1. Cross-Border & International Commerce
    For marketers, eCommerce experts, and global business professionals interested in exploring potential growth within international marketplaces.   It’s clear that Amazon and many other marketplaces can ...
  2. Cross-Border & International Commerce
  3. Cross-Border & International Commerce
    Seamless Global Expansion
    Ready to take your eCommerce business global? Discover the game-changing cross-border B2B platform that makes international expansion a breeze. Connect your European brand to over 400 top US marketpla ...
  4. Cross-Border & International Commerce
    For eCommerce and retail business leaders looking to make the leap into the US market or to get some practical advice on what to do to scale further. This session will share genuine experiences of having launched, run and grown multiple retail businesses in the US market, but ran them from the UK. I helped launch OKA into the US market, and have helped this become the biggest market for DUKE + DEXTER as well as launching my own brand Sirluxe Socks here too. What you can expect to learn. - Practical examples of strategies that worked for me and my businesses when launching into the USA that you can take away and implement. - Errors I made along the way so you don’t have to.
  5. Cross-Border & International Commerce
    Vision 2030: Scaling for a New Paradigm in Commerce Experiences with ABOUT YOU
    Hyperpersonalisation, seamless omnichannel, generative Ai, AR, VR, instant & social commerce are just some of the trends we see now, but what else is on the horizon and how can you prepare? As we vent ...
  6. Cross-Border & International Commerce
    This keynote will provide an overview of the key customs challenges facing businesses – particularly small businesses – which are seeking to grow their international reach. The keynote will then provi ...
  7. Cross-Border & International Commerce
    In this session, Habib Ansari will walk merchants through practical steps for entering new markets. He will cover essential strategies, including leveraging fintech innovations to enhance payment proc ...
  8. Cross-Border & International Commerce
    For marketers and ecommerce professionals looking to expand into new territories more effectively.How an ecommerce brand (Wonderskin) broke borders to enter one of the biggest markets leveraging the p ...
  9. Cross-Border & International Commerce
    Optimising the right payment mix to win in fast growing markets
    TBC
  10. Cross-Border & International Commerce
    For marketers and ecommerce experts who want to learn how to grow their business abroad   Moonpig's international expansion journey, with a focus on the organisational and marketing implications   Wha ...
19 Sep 2024
  1. Cross-Border & International Commerce
    This session will explore how digital currencies can transform your eCommerce business by enabling fast, secure, and low-cost cross-border payments. You'll learn how cryptocurrencies can simplify inte ...
  2. Cross-Border & International Commerce
    Haroon Mohammed and Steve Lavington will delve into the complexities of cross-border e-commerce, focusing on how retailers can strategically navigate marketplaces to expand their reach. This session w ...
  3. Cross-Border & International Commerce
    For entrepreneurs and ecommerce leaders that want to learn the story behind two multi-million dollar brands. Frankie will share insights into cross-border trade and international expansion, Amazon vs ...
  4. Cross-Border & International Commerce
    Overcoming the Complexities of Commerce at a Global Scale
    In this session, we will explore the challenges associated with enterprise selling across borders and scaling ecommerce operations globally at pace, we will cover:   ● The need for enterprise to under ...
  5. Cross-Border & International Commerce
    For eCommerce experts and marketers that want to learn innovative cross-border tactics, understand the power of live streaming, and create engaging, seamless shopping experiences.   This session will ...
  6. Cross-Border & International Commerce
    Profitable Growth in Global Ecommerce: Key Trends and Market Strategies
    Join a lively discussion with international ecommerce experts, highlighting effective strategies for global market expansion and profitability. This session covers crucial trends and actionable strate ...
  7. Cross-Border & International Commerce
    For eCommerce professionals aiming to build an international customer base and optimise profitability through targeted localisation strategies.   This session focuses on the essential elements of expa ...
  8. Cross-Border & International Commerce
    Centra presents: The Inside Commerce Special – How premium fashion brands Luca Faloni and Osprey are approaching tech stack, international and omni-channel strategy
18 Sep 2024
  1. The Future of CX
    From Data to Delivery: How Solopress Achieved a 360-Degree Customer View with Insider
    Join us for an insightful workshop. In this session, Emily Maddox, Digital Growth Consultant at Insider, and Paul Garrett, Email & ECRM Manager at Solopress, will discuss how Solopress achieved a 360- ...
  2. The Future of CX
    For marketers and eCommerce professionals who feel overwhelmed by new and exciting CX trends and are unsure on what should be prioritised.  Join Nick Stragnell as he takes you through a practical sess ...
  3. The Future of CX
    How to Turn Websites into Engagement Hubs
    Discover the secrets to transforming your website from a passive browsing space into a dynamic engagement hub! Unlock the potential of immersive experiences, personalised content, and data-driven insi ...
  4. The Future of CX
    For professionals, marketers and leaders who want to optimise for the future of CX with great talent and leaderships to drive growth and profitability locally and globally  The panel will discuss the ...
  5. The Future of CX
    A fireside chat with Oh Polly: Scaling one of the UK's fastest-growing fashion brands
    Commerce Experience Platform, Nosto, welcomes fashion powerhouse, Oh Polly, to share their ecommerce secrets as they've scaled to a £100m+, internationally acclaimed fashion brand. Listen in as Nosto ...
  6. The Future of CX
    For marketers, eCommerce experts, business leaders, and industry professionals seeking to adapt to evolving consumer behaviours influenced by the COVID-19 pandemic.   This session will delve into the ...
  7. The Future of CX
    Profitable growth in challenging markets with exceptional product experiences
    Every product has a Product Experience (PX) when it meets a potential customer in a buying mode and chosen channel. Your commercial performance is driven by that interaction between your products and ...
  8. The Future of CX
    For eCommerce professionals, Marketplace experts and those selling on Amazon that want to learn the secrets of winning on Amazon.   Our session will cover the Amazon Algorithm, the importance of PPC a ...
  9. The Future of CX
    From Queries to Conversions: Transforming CX with Search & Discovery Strategies
    This talk emphasizes the important role of advanced search functionalities in improving customer experiences in eCommerce. By examining various search query types and highlighting the impact of effect ...
  10. The Future of CX
    For marketers and eCommerce experts interested in learning from industry leader’s most impactful CX implementations. Join this reflective and valuable session, where leading ecommerce experts highligh ...
  11. The Future of CX
    Maximizing eCommerce Success: Data & AI-Powered Personalization for a Customer-Centric Future
    Join Bloomreach, Colours of Data and 02 to explore the transformative power of data and artificial intelligence (AI) in modern eCommerce. By leveraging these technologies, businesses can create highly ...
19 Sep 2024
  1. The Future of CX
    Join us as we delve into the practical challenges, successes, and future potential of AI in driving both conversions and reducing operational costs.
  2. The Future of CX
    This insightful session explores the growth journey of a founder-led brand along with unpacking key findings from the Future Shopper Report 2024, delving into search trends, social commerce, customer ...
  3. The Future of CX
    Data-Driven Personalisation: Elevating Your eCommerce Experience in 2024 and Beyond
    In the competitive eCommerce landscape within both B2B and B2C, capturing, understanding and leveraging customer data for personalisation is crucial to not only grow but also to sustain your online ch ...
  4. The Future of CX
    For marketers, ecommerce experts, and brand strategists seeking insights into navigating the evolving landscape of ecommerce, technology, and data, join us for an exclusive fireside chat with Seb Bard ...
  5. The Future of CX
    Turning Trust into Revenue: 5 Key Insights for Maximising ROI
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  6. The Future of CX
    In this session, we will how DPDI and GDPR impact the complexities of the digital landscape, where the rules of customer engagement have been rewritten. The author of the book “How to Use Customer Dat ...
  7. The Future of CX
    Decoding the 2024 Digital Consumer
    Did you know that Gen Zers are more review-oriented than Millennials when shopping online?  Do you know what factors influence people when making purchasing decisions online? Or the main drivers for r ...
  8. The Future of CX
    Customer service and operational leadership members in the eCommerce space, who want to understand what makes an excellent customer service strategy – from engaging their own people, to utilising emer ...
  9. The Future of CX
    The Future of Merchandising with AI Search and Product Discovery
    As AI revolutionises ecommerce, what becomes of the merchandise and the customer? This talk explores the transformation of merchandising in an AI-saturated retail landscape. We'll examine the concept ...
  10. The Future of CX
    For Aspiring Entrepreneurs, Small Business Owners, E-commerce Professionals, Pet Product Retailers & Distributors that want to learn how to start and scale an eCommerce brand, understand strategies to ...
  11. The Future of CX
    In this session, we’ll explore the insights from the 2024 AI and Customer Service Index—a comprehensive survey of 1,200 U.S. consumers. As AI becomes an integral part of customer service, the challeng ...
18 Sep 2024
  1. IMRG Optimisation Stage
    For eCommerce teams that want to maximise their email campaigns.   IMRG reveal the best tips and tricks on how to improve your Open rates and Click through rates. This session will help you understand ...
  2. IMRG Optimisation Stage
    The best ways to Improve your Site Search and Navigation
    For eCommerce teams that want to optimise site search and create the best navigation IMRG reveal the best tips and tricks on how to improve your site search. This session will reveal industry benchmar ...
  3. IMRG Optimisation Stage
    Are you Discounting too much?
    For eCommerce teams looking to increase revenue without losing margin   IMRGs exclusive market data will reveal if you’re discounting more frequently than your competitors. This session will unveil ho ...
  4. IMRG Optimisation Stage
    How to win this Black Friday
    For eCommerce and marketing teams that want to know what will happen over Black Friday this year   IMRG’s exclusive data will answer the big Black Friday question – should you start your campaign earl ...
  5. IMRG Optimisation Stage
    How to improve your Checkout Conversion
    For eCommerce teams looking to maximise their checkout conversion   IMRG will show you what the best checkouts in eCommerce look like- using data from an exclusive survey we share the best practice fo ...
  6. IMRG Optimisation Stage
    How Does Your Revenue Growth Compare to Everyone Else?
    For eCommerce teams looking to understand how the online retail market is performing   IMRGs panel of retailers represent over £25bn in online revenue- we show you where the growth in the market is cu ...
  7. IMRG Optimisation Stage
19 Sep 2024
  1. IMRG Optimisation Stage
    IMRG’s in-depth analysis of the delivery propositions for 300 retailers will reveal which delivery, returns and OOH options they offer, how much they charge for them, and the lead-times promised so yo ...
  2. IMRG Optimisation Stage
    What delivery options should you offer?
    For eCommerce teams that want to maximise their email campaigns.   IMRG reveal the best tips and tricks on how to improve your Open rates and Click through rates. This session will help you understand ...
  3. IMRG Optimisation Stage
    Are you Discounting too much?
    For eCommerce teams looking to increase revenue without losing margin   IMRGs exclusive market data will reveal if you’re discounting more frequently than your competitors. This session will unveil ho ...
  4. IMRG Optimisation Stage
    How to Improve Your Checkout Conversion
    For eCommerce teams looking to maximise their checkout conversion   IMRG will show you what the best checkouts in eCommerce look like- using data from an exclusive survey we share the best practice fo ...
  5. IMRG Optimisation Stage
    How to win this Black Friday
    For eCommerce and marketing teams that want to know what will happen over Black Friday this year   IMRG’s exclusive data will answer the big Black Friday question – should you start your campaign earl ...
  6. IMRG Optimisation Stage
    For eCommerce teams looking to understand how the online retail market is performing   IMRGs panel of retailers represent over £25bn in online revenue- we show you where the growth in the market is cu ...
18 Sep 2024
  1. Leadership Programme
    IMRG have undertaken a survey of retailers to understand what is in their 3/5-year plans, where they are focusing investment, and what they see as potential head- and tail-winds over that period. Find ...
  2. Leadership Programme
    The panellists will share their views and experiences around working in the industry touching on leadership, mentorship, the role of allies and what they wish they had known 10 years ago. We will also ...
  3. Leadership Programme
    Join IMRG at this interactive session to understand what retailers have in their 3/5-year plans, where they are focusing investment, and what they see as potential head- and tail-winds over that perio ...
19 Sep 2024
  1. Leadership Programme
    For industry leaders, who are keen to understand if there is such a thing as work-life balance when balance isn’t a word that comes naturally to this audience! Being a leader is undoubtedly one of the ...
  2. Leadership Programme
    At this networking lunch for senior retailers, we’ll have detailed discussions about the tech platforms that different businesses have in place, how effective they are, and debate the pros and cons of ...
  3. Leadership Programme
    Ever wanted to step into the future and meet the customer you’ll one day serve? This highly interactive workshop for senior leaders is your opportunity to brace your business for the impact of the cha ...
18 Sep 2024
  1. AI Powered Marketing
    For marketing professionals, leaders and business owners that want to learn how to safely utilise AI in their processes to boost productivity.   There’s ALOT of noise around AI at the minute, from the ...
  2. AI Powered Marketing
    Deliver exceptional content experiences with Bynder’s AI-powered DAM
    In this talk, we investigate how the proliferation of content, channels, and customer touchpoints is challenging DTC and eCommerce brands to maintain brand consistency and streamline content operation ...
  3. AI Powered Marketing
    Discover how Conversational Commerce is enhancing customer experiences and driving growth to transform businesses.Understand the core concepts and benefits of conversational commerce.Explore real-worl ...
  4. AI Powered Marketing
    Building the AI loop: More good leads. Much less work
    Keen to find out how to build an AI loop that’ll guarantee you more good leads with much less work? In this session, we’ll be talking about how to leverage AI tools to not just save a ton of time, but ...
  5. AI Powered Marketing
    For marketers, e-commerce experts and social sellers who want to increase leads, track conversions and make cost-effective content that doesn’t blow the budget    In this engaging and example-filled s ...
  6. AI Powered Marketing
    Use 3D GenAI to automate your product visuals
    For eCommerce marketers that want to use 3D GenAI to automate their product visuals. In this session you will learn how to leverage 3D and GenAI to scale your visual content and automate your producti ...
  7. AI Powered Marketing
    Marketers that want to level-up their marketing problem solving skills with Gen-AI   A demo of custom built tools built amplify marketers' work by using gen-ai to reframe business challenges, do creat ...
  8. AI Powered Marketing
    Why You Shouldn't Skip This AI in Marketing Session
    This is a must for marketers and eCommerce experts to learn how AI can dramatically improve your marketing effectiveness and ROI, enhance customer experiences, and stay ahead of the competition throug ...
  9. AI Powered Marketing
    Unlocking the Power of AI for Your Business. Discover how your business can access an entirely new workforce of AI agents and intelligent automation to increase capacity, boost sales, and maximise pro ...
  10. AI Powered Marketing
    For marketers & innovators that want to understand how Mondelez is utilising AI in their campaigns across the globe & which traps must be avoided.   This session will explore the opportunities that AI ...
19 Sep 2024
  1. AI Powered Marketing
    GenAI is playing a growing role in B2B content marketing and demand generation, but it is not a silver bullet. This presentation, based on the 2024 State of B2B Lead Generation Report from Demand Exch ...
  2. AI Powered Marketing
    Mastering the MarTech Puzzle: How Brands Are Building Their Winning Stacks in 2024
    In the fast-paced world of marketing technology, the right stack can make or break a brand’s success. With endless tools and technologies at their fingertips, how are leading brands in 2024 strategica ...
  3. AI Powered Marketing
    "In this ever-evolving digital landscape, let's delve..." zzz...ChatGPT responses don't have to be this dull. This lively session will teach you how to start getting results that sound like you.
  4. AI Powered Marketing
    Leveraging AI, Personalisation and Automation Today for Tomorrow’s Market
    Explore the evolving landscape of AI and digital marketing, where technological advancements, shifting consumer behaviours, and data-driven strategies are reshaping the industry.   What you can expect ...
  5. AI Powered Marketing
    For marketers and business leaders who want to leverage AI to boost website conversions and enhance customer engagement. This session explores the transformative power of AI in modern marketing strate ...
  6. AI Powered Marketing
    How to Maximise Conversion with AI Negotiation
    For Digital and Ecommerce Directors aiming to boost conversion rates without sacrificing profit margins. Did you know 85% of people prefer negotiating with a chatbot than a human? AI negotiation offer ...
  7. AI Powered Marketing
    For marketers, eCommerce professionals, and business leaders who want to understand the future of marketing jobs and prepare for the AI-driven changes in the industry.   This session will explore the ...
  8. AI Powered Marketing
    For marketers, social media managers, and content creators that want to revolutionise their social media marketing strategy and maximise content output. Join Archana, a veteran content creator with ov ...
  9. AI Powered Marketing
    For marketers that want to discover cutting-edge technology and support the brightest AI talents in marketing.   This session showcases the hottest startups in the AI marketing industry as they compet ...
  10. AI Powered Marketing
    This session will explore the transformative potential of AI and gamification in the telecommunications industry, highlighting how these technologies can revolutionise customer engagement, optimise op ...
18 Sep 2024
  1. Campaign Management
    For Marketing Managers who feel overwhelmed by high volumes of unstrategic tasks and struggle to achieve the results demanded of them. In this session, B2B Jade—TikTok influencer and Founder of the B2 ...
  2. Campaign Management
    For those who want to use email marketing to engage with and maximize the lifetime value of their customers.   Join Virgin Wines’ Customer Marketing Director for a practical session on how to use emai ...
  3. Campaign Management
    The game-changing role of Marketing Automation in driving sales growth
    By integrating personalization and automation into your marketing strategy, you can create more meaningful interactions with customers, leading to increased loyalty and higher sales. This presentation ...
  4. Campaign Management
    For marketeers, e-commerce managers and direct to consumer leads who want to understand how to navigate the complex media landscape and where to invest their time and budget to deliver growth for your ...
  5. Campaign Management
    Join us for a unique session featuring a fireside chat with industry leader Sophie Miller, also known as the "Pretty Little Marketer." She will be discussing the invaluable insights on leveraging soci ...
  6. Campaign Management
    Marketers are 377% more successful when they set marketing objectives than those who don’t. But what about setting the right objectives? For Marketing Managers eager to show real results to their busi ...
  7. Campaign Management
    For ambitious marketers who feel their confidence levels are holding them back from career success.  Does confidence in marketing depend on industry training and experience? Before enrolling in anothe ...
19 Sep 2024
  1. Campaign Management
    We explore some of the leading Ai tools with an overview of examples of how they can be used. Gordon will provide a crib sheet that you can take away of all these.   What you can expect to learn: - Wh ...
  2. Campaign Management
    It’s Time to Reimagine How You Run Marketing Campaigns
    The demand for engaging content and experiences is higher than ever, making marketers' jobs more complex. But it doesn't have to be this way. In this session, we'll show you how people, processes, and ...
  3. Campaign Management
    Struggling to tell a brand story that people care about? Keen to market your product and actually cut through the noise to reach your ideal customers?   For marketers, commercial teams, founders and l ...
  4. Campaign Management
    10 Customer Experience Tactics you Should be Doing
    Elevate your digital customer experience with 10 powerful tactics inspired by Dotdigital. Dive into web personalisation, cross-channel marketing, loyalty programs, dynamic emails, and more to engage c ...
  5. Campaign Management
    Gain practical tips on enhancing your LinkedIn presence to support both your personal growth and your company’s success. What you can expect to learn: - Crafting a standout LinkedIn profile - Build st ...
  6. Campaign Management
    For marketers and small business owners who want to grow their Instagram and TikTok following and sales.   Join this session to learn how the successful brand, Rani & Co. Jewellery achieved a staggeri ...
  7. Campaign Management
    Join Emma and Ruta co-hosts of the Blame it on Marketing podcast as they discuss how to make sure your marketing campaigns get signed off. Sick of the CEO railroading your content? Fed-up of legal say ...
  8. Campaign Management
    For ecommerce marketers and agencies who want to understand more about Gen Alpha and their online shopping habits. There’s evidence to suggest that Gen Alpha (6 to 16-year-olds) are rowing back on eco ...
  9. Campaign Management
    For marketers that are not seeing results from their influencer campaigns and want to gain clarity over what advertising works and what doesn’t.Learn how Ricky Gervais' brand, Dutch Barn Vodka, initia ...
18 Sep 2024
  1. Data, Analytics & Personalisation
    For marketers ready to leverage first part data better whilst respecting consumer privacy.   What you can expect to learn: - How to move away from over-targeting individuals and towards developing rel ...
  2. Data, Analytics & Personalisation
    The blindspot that kills eCommerce brands!
    The recent economic headwinds tested every ecommerce business. Costly acquisition combined with dwindling customer loyalty led to a perfect storm which saw many seemingly healthy brands fall by the wa ...
  3. Data, Analytics & Personalisation
    For product managers, marketers, and business leaders that want to learn how to drive growth through experimentation, understand how to empower teams with data, and create a culture of continuous inno ...
  4. Data, Analytics & Personalisation
    The Art of Customer Engagement: How to Thrive Without Billions in Investment!
    In today's digital age, attention is a valuable commodity. Companies are in constant competition for customers' attention to promote their products and services, making customer engagement a challengi ...
  5. Data, Analytics & Personalisation
    Dive into the world of Web3 and discover how it's revolutionising marketing!   What you can expect to learn: - How user-owned data, new revenue models, and enhanced transparency are changing the game ...
  6. Data, Analytics & Personalisation
    Unlocking Potential for Brand & Performance: a Data-Driven Approach
    For marketers and senior executives to discover what a world class measurement and data driven automation suite looks like, across all marketing, from Croud the major international brand and performan ...
  7. Data, Analytics & Personalisation
    For ecommerce retailers that want to understand how to make more money from SEO.This session discusses the assumptions that prevent online retailers from making as much money from organic search due t ...
  8. Data, Analytics & Personalisation
    Quality Traffic is Getting Harder to Acquire: Here’s Why
    Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases.   In his talk, Greg will unpack 5 factors that are making quality website ...
  9. Data, Analytics & Personalisation
    For digital marketers who want to unlock the power of contextual data to enhance customer experiences.   Ever gone onto Amazon and received suggestions for products related to a one-off event from two ...
  10. Data, Analytics & Personalisation
    How Peoplesafe Rocked the Boat and Achieved an 85% win rate with Turtl
    A session for marketers looking to speed up content creation and use reader engagement data to drive pipeline, revenue and campaign ROI. Peoplesafe's use of Turtl offers a compelling case study, showi ...
19 Sep 2024
  1. Data, Analytics & Personalisation
    For marketers that want to learn how the latest AI and Marketing technology innovations are shaping digital marketing strategy, implementation and practice.   Join Dr Dave Chaffey to learn practical r ...
  2. Data, Analytics & Personalisation
    For marketers that want to understand consumer behavior, drive attention, and build loyalty.   In an ever-evolving digital marketing landscape, businesses are facing rapid changes due to AI advancemen ...
  3. Data, Analytics & Personalisation
    Validating your Google Tech Stack for quality and compliance
    Transform Your Data, Transform Your Future!" Join us as we walk you through the essential validation steps to building a robust Google tech stack that ensures top-notch data quality, GDPR compliance, ...
  4. Data, Analytics & Personalisation
    For marketers that want to understand how to build a premium D2C brand in a competitive omnichannel category like beauty   As a leading hair care retailer, Philip Kingsley has been bridging the gap be ...
  5. Data, Analytics & Personalisation
    How to Predict & Convert The 2nd Purchase, Loyalty & Churn
    Come & see real-examples of AI-predicted smart segments. You’ll also learn the easiest way to convert each segment, and most importantly spend less time making more money from repeat purchases from th ...
  6. Data, Analytics & Personalisation
    For marketers, event directors, data heads, community managers, brand managers that want to learn more about their respective communities’ needs and desires, understand the how to use that insight to ...
  7. Data, Analytics & Personalisation
    Achieve More: Synergise Your Digital Strategy for Greater Results
    Breaking down internal silos and fostering synergy within your organisation is crucial to unlocking the full potential of your digital marketing efforts. We'll delve into how integrating your marketin ...
  8. Data, Analytics & Personalisation
    For marketers seeking to deepen their understanding of evolving consumer behaviours and leverage data-driven strategies for targeted marketing activation. This session explores the transformation of c ...
  9. Data, Analytics & Personalisation
    The age-old business dilemma. Should you focus on nurturing existing customer relationships or expand your customer base by acquiring new customers? While attracting new customers is vital for growth, ...
18 Sep 2024
  1. The Future of Digital Marketing
    Craft-brewed loyalty: Pinter’s secret to repeat purchases
    Pinter’s brewing system makes more than just beer. Their innovative product—and smart, segmented marketing—turn 1 in 2 customers into loyal repeat purchasers. Learn firsthand from Pinter’s Matt Davis, ...
  2. The Future of Digital Marketing
    A look into marketing’s crystal ball: How cutting-edge tech is changing the game
    What if we could make our lives (as marketers) easier? What if we could create moments that truly "wow’d" our customers? What if everything (and everyone) simply... worked like magic?   It may sound l ...
  3. The Future of Digital Marketing
    For marketers that want to ensure their strategy is up to date and future proofed for competitive advantage. Find out what you need to be doing now to take advantage of web 3 trends and future consume ...
  4. The Future of Digital Marketing
    Ensuring brand promise in a feedback-first world
    Brand promise is aspirational. Reputation is reality. Modern businesses need to bridge the gap to ensure the product and service on offer, and their commitment to their customers is the reality at the ...
  5. The Future of Digital Marketing
    Former Dragon and Co-foudner of Implement AI, Piers Linney, cuts through the noise and shares insights and strategies to put generative AI to work in your business.
  6. The Future of Digital Marketing
    Mastering the Future of Retail: Marketing a 90+ CSAT 1-to-1 Live Video Shopping Experience
    As customer expectations continue to rise, 1-to-1 live video shopping consistently exceeds them—achieving a remarkable 90+ CSAT. But how can you effectively market this game-changing solution? Join Se ...
  7. The Future of Digital Marketing
    For retailers, brands, media agencies, screen estate owners and data specialists who want to understand the potential of Retail Media and pitfalls to avoid.   Interest in Retail Media has rocketed as ...
  8. The Future of Digital Marketing
    Boosting Performance Through Team Autonomy
  9. The Future of Digital Marketing
    For marketers, ecommerce experts, and sustainability advocates that want to understand the nuances of building a purpose-driven brand.   Join us for an enlightening session with the co-founder of Too ...
  10. The Future of Digital Marketing
    For marketers and business leaders eager to capitalise on evolving trends and drive growth. This session will explore the new emphasis on health and wellness, focusing on how pleasure and empowerment ...
19 Sep 2024
  1. The Future of Digital Marketing
    For marketers seeking to understand the evolving landscape of influencer marketing and harness its potential for driving brand growth and engagement. Join this session to comprehend the current state ...
  2. The Future of Digital Marketing
    In an era where consumers crave authenticity, LOOP is on a mission to help brands move beyond chasing trends and viral moments to build sustained, community-driven movements. By harnessing the power o ...
  3. The Future of Digital Marketing
    For marketers that want to learn how the latest AI and Marketing technology innovations are shaping digital marketing strategy, implementation and practice. Join Dr Dave Chaffey to learn practical rec ...
  4. The Future of Digital Marketing
    Digital Acceleration for Levi Strauss Co: From Concept to Global Success
    Join us to explore how we helped Levi Strauss & Co transform their wholesale selling process, and adopt a product-based approach to get the most out of their digital investments.
  5. The Future of Digital Marketing
    For marketers seeking a cathartic space to gain advice on tackling key challenges. In an era where efficiency, AI integration, and hyper-personalisation are paramount, marketers are under immense pres ...
  6. The Future of Digital Marketing
    For marketers who are toying with the idea of taking their career independent.   This session will cover the essentials you need to have in place before transitioning from a traditional 9-5 job to run ...
  7. The Future of Digital Marketing
    This session will see RDG Campaign Manager, Ben Davies and Spark Account Director, Michael Clingham, discuss how RDG and Spark Foundry harnessed the power of gaming to promote the latest 16-25 Railcar ...
  8. The Future of Digital Marketing
  9. The Future of Digital Marketing
    With the decline of cookies and the rise of AI driven advertising, more brands are seeing success from taking a full funnel approach to their marketing.   Janis Thomas, Managing Director at Look Fabul ...
  10. The Future of Digital Marketing
    For any professional who feels they struggle to get internal or external buy-in from colleagues or customers. In this session we'll cover how to build relevant, compelling, and emotionally engaging content that will influence your stakeholders. We'll go through practical frameworks to influence people and share reusable techniques that help you craft the right narrative for the different audiences.

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