Standing room only at the final day of CloserStill Media's eCommerce Expo and Technology for Marketing 2022
)
The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event.
London, 30 September 2022 – CloserStill Media yesterday marked the close of eCommerce Expo and Technology for Marketing 2022 by welcoming thousands of technology buyers and influencers representing brands such as Adobe, Barclaycard, Empathy.co, Google, IMRG, Microsoft, Shopware, Virgin Media, and more.
With the boom of eCommerce businesses and digital marketing during recent years, eCommerce Expo and Technology for Marketing emanated from the London ExCeL for the first time. The conference programme was stacked with 12 streams that featured more than 200 insightful sessions.
“We moved to the ExCeL because we needed a bigger venue to satisfy the growing appetite of business leaders looking to network, learn, and collaborate with thousands of peers, as well as source their next great idea from hundreds of exhibitors offering innovative solutions and services. We have big plans on the horizon to make next year’s even bigger!” said Graeme Howe, Event Director at CloserStill Media.
Following a successful first day, Day two was highlighted by keynotes presented by TEDx Speaker, Karl Lillrud and Dragon’s Den Star, Sara Davies. Karl took the jam-packed theatre of guests on a journey into the future, exploring big opportunities to appeal to and understand the new generation of consumers, while Sara shared how staying true to customers and building communities can create loyal and engaged consumers.
“The event has been insightful, knowledgeable, and there’s a lot to learn. The lineup of speakers is great, the topics are relevant, and it is information that can be used across all segments of business. Events like this open your mind and understanding from a broad industry perspective,” said Melissa Van Schalkwyk from Adobe.
A common theme throughout the events was personalising the customer experience whilst remaining trustworthy and privacy-conscious once third-party cookies cease to exist within the coming years.
“Honesty and transparency are key. You must show trust and build it through your behaviour with your communities. It’s about constantly showing that and having a two-way dialogue with the audience,” said Jumoke Adekunle, Global Brand Marketing Lead at Depop.
This can be achieved through a variety of strategies, including creating seamless and localised payment options for customers, deploying AI-powered recommendations and AI-driven personalised conversations through chatbots, and even building passionate brand advocates who know what it is like to be a customer.
“The whole day has been really eye-opening. I have been thinking about the trends for next year and the way that the market and demographics are changing. We have definitely come away with good actionable and practical ideas to put into our campaigns,” said Jonathan Carter-Chapman, Portfolio Marketing Director at Northstar Travel Group.
To help visitors find their next idea to reach their business and marketing goals, more than 250 leading brands exhibited at eCommerce Expo and Technology for Marketing, including Attentive, The Drum, IMRG, Laybuy, Mastercard, Metapack, Mindtree, Mollie, Pinterest, Royal Mail, Spyrosoft eCommerce, Stripe, TrueCommerce, Trustpilot, Wish, Worldline, and Zendbox.
“There are a lot of new solution providers in the market. We have been speaking with people on the stands and developed at least five good partnerships, which could develop into something,” said Jan Stefe, Managing Director at Eurosender.
On the evening of 28 September, 21 of the best and brightest in eCommerce were also recognised at the eCommerce Awards. Winners included Iceland for Best Loyalty Campaign, Virgin Media O2 for the Best eCommerce Team, and Sainsbury’s Argos for Best UK eCommerce Site of the Year.
The team at Sainsbury’s Argos said: “We are constantly innovating and iterating to not only meet ever-evolving customer needs and behaviours, but to exceed them. We use the latest technologies to enrich the customer journey and truly delight, while ensuring that shopping with Argos is as frictionless as possible. We hope to be delighting customers however they choose to shop, into our next half-century and beyond.”
eCommerce Expo and Technology for Marketing will return to the London ExCeL next year on 27 and 28 September 2023.
About CloserStill MediaCloserStill Media organises international B2B tradeshows. In the technology markets, these events reach across five global territories, over 40,000 delegates and over 1,500 exhibitors. Its portfolio includes some of the fastest growing and award-winning events, including eCommerce Expo and Technology for Marketing. eCommerce Expo is the UK's biggest and best-loved event for retail, including more than 300 exhibitors, 200 hours of conference sessions, and 10,000 visitors. Technology for Marketing brings together the best and brightest creatives for two days of networking, inspiration, and opportunities to find the most innovative MarTech solutions. For more information, visit https://www.closerstillmedia.com/.
Latest News
-
Are you looking for the latest technologies, ideas, and industry insights to streamline your efforts and excel at your job? There’s only so much you can discover from behind a screen. Sometimes the b ...
-
A practical guide to combining PR and marketing to build awareness, engage relevant audiences, support thought leadership and turn eCommerce Expo and Technology for Marketing 2026 into measurable busi ...
-
)
Timex used Purple Dot pre-orders to extend peak selling windows, capture demand before inventory arrived, and establish collaborations as a scalable, low-risk revenue channel. -
)
As shoppers turn to AI for product recommendations, retailers must optimise product data for agentic commerce, improving discoverability, trust and the likelihood their brands are recommended. -
)
Azio Beauty has earned more than £35,000 in cashback by running its marketing spend through Incard and has put that money back into advertising. Ahead of Ecommerce Expo, we’re sharing how the beauty b ... -
)
Adobe explores agentic commerce, AI-powered discovery and connected experiences, plus how retailers can prepare their content, data and technology strategies for an AI-first future. -
)
A practical guide to making the most of eCommerce Expo 2026, from planning priority sessions and supplier meetings to building connections and turning insights into action. -
)
Audiense debuts at Ecommerce Expo London with expert sessions on consumer intelligence and peak-season strategy, plus a Christmas-themed happy hour at stand H20. -
)
Stay up to date with July's biggest ecommerce developments, including BNPL regulation, AI-powered shopping, rapid delivery, marketplace accountability and international selling opportunities. -
)
The Paypers' Global Ecommerce Report 2026 explores cross-border growth, emerging markets, payments innovation and AI, providing data-driven insights to help businesses succeed in a rapidly evolving ec ... -
)
April 2026 in eCommerce: AI drives real results, loyalty evolves into lifestyle, and retailers invest in smarter systems to connect channels, improve operations and enhance the customer journey. -
)
AI discovery, conversational search, social commerce, loyalty-led marketplaces and faster delivery models show eCommerce shifting toward connected, frictionless journeys across platforms, channels and ... -
)
From brand marketing to ecommerce leadership, Leo reflects on experimentation, scaling innovation inside legacy organisations, and building strategy-first ecommerce functions that drive sustainable, d ... -
A concise industry update covering UK eCommerce peak trading trends, forthcoming regulatory changes across subscriptions, digital markets and data privacy, and a B2B case study highlighting evolving p ...
-
)
Insights from Ernesto Rojas on career-defining moments, channel strategy, and how AI is reshaping the future of eCommerce. -
)
Retailers face a high-stakes peak trading season shaped by tough comparators, shifting consumer demand, political uncertainty, infrastructure risks, and weather disruptions—hoping favourable condition ... -
)
Dave Morrissey, a former Meta and TikTok leader shares career lessons, the future of social commerce, and why creators, speed, and customer-centricity will define the next era of digital retail. -
)
AI’s buzz is deafening, but eCommerce is finally turning talk into action. Retailers shift from curiosity to experimentation as genuine automation and personalisation edge closer. -
)
Exploring retail media, AI-powered workflows, and eCommerce scaling challenges ahead of peak season—insights on opportunities, innovation, and collaboration from eCommerce Expo and Technology for Mark ... -
)
Linnworks discusses AI hype, peak season readiness, and global marketplace opportunities, plus a session on how retailers can scale from £10 to £10M by embracing diversification and resilience. -
)
Klaviyo explores AI personalisation, retention, and community-driven commerce, plus a session on how brands like Wild are turning customers into loyal advocates through personalised experiences. -
)
Mapp explores how enriched product data unlocks discovery, cashflow, and margin gains, plus a session on why structured attribution is reshaping the future of retail. -
)
Marketing compliance is emerging as a competitive advantage in e-commerce, helping brands build trust, avoid costly penalties, protect platform presence, and future-proof growth by aligning with evolv ... -
)
Woo + Pressable share insights on ecommerce trends, peak season challenges, and the customer-centric innovations redefining digital commerce, plus a preview of their session on shifting shopper behavi ... -
)
Exploring AI adoption, evolving loyalty, and sustained peak season strategies, this perspective highlights how brands can stand out by staying curious and customer-focused in a fast-changing ecommerce ... -
)
Propeller Group’s Alex Humphries-French shares how exhibitors can cut through the noise at industry events with smarter PR—shaping stories, engaging media, and building lasting visibility before, duri ... -
)
Nova Tissue transformed its business with Temu, unlocking rapid e-commerce growth, boosting profitability, and creating jobs — all while navigating rising costs and shrinking traditional sales channel ... -
)
AI-driven personalization, economic uncertainty, and evolving consumer expectations are reshaping eCommerce. Ahead of eCommerce Expo 2025, discover insights on resilience, continuous learning, and why ... -
)
Bluestone PIM explores how AI personalization, composable commerce, and product experience management are reshaping eCommerce. From data challenges to omnichannel growth, discover insights, advice, an ... -
)
Gavin Holland, Global Head of UX Design at JD Sports Fashion, reflects on his career journey from BBC Worldwide to leading global UX at scale. He shares insights on collaboration, personalisation, AI- ...
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
