CloserStill Media celebrates successful debut at London ExCeL for eCommerce Expo and Technology for Marketing
)
The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day one.
London, 28 September 2022 – CloserStill today marked a successful return of in-person gatherings at eCommerce Expo and Technology for Marketing after moving the events to London ExCeL this year. Thousands of tech leaders, marketers, retailers and brands joined for the first of two days.
Day one was kicked off with a keynote by Carrefour’s E-Commerce IT Director, Jesús Alberto de los Bueis and Product Director at Empathy.co, Lara Menéndez. The pair demonstrated how giving shoppers control of their data and humanising technology through Search & Discovery solutions can build trust and improve customer experiences.
“We knew that eCommerce Expo was an event that cannot be missed for anyone working in eCommerce, technology, or retail. We have missed these on-site events that allow us to be more human. I feel like the eCommerce Expo is a great platform whereby you can share your company's core values and key messages,” said Lara Menéndez.
The cost-of-living crisis, supply chain constraints, tightening data privacy regulations and rising customer acquisition costs were key talking points amongst leading experts and visionaries.
“For retailers to thrive, I would say keep an eye on the digital trends. But most importantly, ensure you are always looking to retain your customers' trust. Retailers and brands now need to improve the experiences they give their shoppers with a privacy-first approach. Customer acquisition numbers are of no value - even if they are very high - if consumer trust is lost,” added Lara.
Strategies to overcome these challenges included creating an omnichannel strategy, building personal relationships with customers using CRM platforms, personalising customer journeys using first-party data, and investing in media and advertising in a time when third-party cookies will become obsolete.
Celebrating a successful first day, CloserStill Media Event Director, Graeme Howe said: “We’ve supersized eCommerce Expo and Technology for Marketing this year because the appetite for learning and networking is palpable, particularly as we return to in-person events after the pandemic.”
This year, the events offer more opportunities than ever before to hear from thought leaders, with more than 200 hours of inspiring sessions across 10 theatres, which eclipses any other event in the UK.
“There’s a real buzz in the air, as business leaders look to each other to find the best solutions and services that can help them achieve their 2022 goals, especially in an uncertain economic landscape,” Graeme added.
The most innovative and game-changing solutions were on display by more than 250 exhibitors, including Adobe, Amazon, Barclaycard, Clearpay, Genesys, Google Cloud, Okta, Shopify, Shopware, and more.
“The event is busy, friendly, and dynamic,” said Oriana Ascanio, Client Development Manager at Sitel Group.
“I come to this event to get out and see what excellence looks like in the industry. This is a really great event – I would come for both days if I had the time,” said Adam Russell, Chief Operating Officer at One Retail Group.
Day two of eCommerce Expo and Technology for Marketing promises to build on an extremely successful day one, with keynotes from TEDx Speaker, Karl Lillrud; star of Dragon’s Den, Sara Davies; Chief Product Officer of Wish, Tarun Jain; Author Gordon Glenister, and more.
Real-time updates will be available on the eCommerce Expo and Technology for Marketing LinkedIn channels.
About CloserStill MediaCloserStill Media organises international B2B tradeshows. In the technology markets, these events reach across five global territories, over 40,000 delegates and over 1,500 exhibitors. Its portfolio includes some of the fastest growing and award-winning events, including Cloud Expo Europe and Data Centre World. Having delivered unparalleled quality and relevant audiences for all its exhibitions, CloserStill has been repeatedly recognised as a leading innovator with its teams and international events by winning multiple awards in Europe and Asia, including Best Marketing Manager five times in succession, Best Trade Exhibition, Best Launch Exhibition, and Rising Star two years in succession among others. Headquartered in London, with offices in Singapore and across Europe. For more information, visit www.closerstillmedia.com.
Press Contact
Georgie May
Latest News
-
)
As I mentioned in a previous article, eCommerce is going through a tough period at the moment. Following the huge growth online during the lockdowns, it has fallen away consistently as we’ve entered a ... -
)
Discover essential insights into eCommerce talent sourcing trends with Andy Davies, from Vertical Advantage. Learn about salary shifts, leadership gaps, and strategies for sustainable growth. -
)
Explore Martin's journey into AI, and discover his insights on integrating AI into business operations and how can AI enhance creativity. -
)
Learn eCommerce success essentials from Chloë Thomas: adapt, profit, engage. Test and innovate to thrive in today's competitive market. -
)
IMRG’s recent session highlighted key insights for eCommerce growth: 🎧 Listen to the Full Session In This Session: eCommerce Downturn: 2022 saw negative growth in the UK's eCommerce sector, largel ... -
)
Discover key insights with Paul Walsh, Founder of All Things Amazon. -
)
Learn how to go composable with Lampoo, luxury second-hand fashion retailer. -
)
With trading conditions proving to be very difficult over the past few years, it was perhaps a surprise that peak trading fell in line with forecasts for online retail. -
)
Meet Paul Kirby, Trustpilot's Enterprise Customer Success Manager, sharing his journey from media advertising to guiding eCommerce leaders through reviews. -
)
IMRG reveal industry customer acquisition rates, how long customers should be staying with you, and if you’re spending too much to acquire new customers. This session uses IMRG’s unique market dataset ... -
)
Meet Manuel, the Director of Client Strategy at Bloomreach. -
)
Brands that succeed in 2024 are likely to be those that connect brand and customer experiences seamlessly, digitally and physically in everyday life: at home, in play, in retail, and more. Faced with ... -
)
A pretty good Christmas for retailers, but… For many retailers selling in the UK market, the past few years have been notable for a clear dip in customer demand; the economic downturn has been reflec ... -
)
What does it take to gain 1 million active mobile app users monthly? How do you reach the ability to deploy any applications or API changes worldwide in 5 minutes or less? Well, Formidable’s Director ... -
)
Discover the secrets behind Pandora's colossal success as the world's largest jewellery brand in a session titled "How Product Information Management Powers Pandora's Global Retail Growth." The world’ ... -
)
Explore the dynamic landscape of Cross-Border eCommerce and its role in unlocking global growth. This expert panel discusses key strategies, technologies, and trends, offering valuable insights for bu ... -
)
Moonpig's Director of New Markets & Ventures, Alexander Toft, shared invaluable insights during the conference session on "Taking an established brand to new markets." Here are the key takeaways: Star ... -
)
The Livestreaming eCommerce market in China is forecast to reach 700bn RMB (£80bn) in 2023, roughly equivalent to the entire eCommerce market of South Korea. Chinese consumers show an increasing appet ... -
)
Discover key insights with experts from Propeller, Boots Media Group, Microsoft and NielsenIQ -
)
Henry is a fixture in millions of homes in the UK, and part of their success can be attributed to the hyper-focused view on their customers’ experience and loyalty. -
)
A checklist for improving your key KPIs with Composable commerce while avoiding the most common pitfalls - drawing from practical experience from Lars Petersen, CEO of Uniform, Tomas A. Krag and Malgo ... -
)
In today's highly competitive world, where customers have numerous options and heightened expectations, retailers face the challenge of fostering mutually valuable and long-term relationship with thei ... -
)
In this session, uncover how Sitecore Commerce breaks away from the one-size-fits-all approach, empowering brands with unique products to maintain their distinctiveness and deliver unmatched customer ... -
)
Explore the aftermath of Black Friday 2023 with Andy Mulcahy's analysis. -
)
Dive into the dynamic world of eCommerce with Chloë Thomas, renowned Author and Podcast Host of eCommerce MasterPlan, as she moderates a panel discussion featuring David Meakin, Head of Partnerships & ... -
.png/fit-in/500x500/filters:no_upscale())
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Unlock the power of Artificial Intelligence in commerce growth with Shaun McCran, Head of Commerce Product Marketing for Europe at Adobe. -
.png/fit-in/500x500/filters:no_upscale())
In retail, leaders constantly grapple with challenges and opportunities that compel them to reconsider their commerce strategies. This eCommerce Expo Keynote, chaired by Andrew McClelland, hosted Dean ... -
)
Michael Scholz, VP of Product and Customer Marketing at commercetools, provides invaluable insights into adopting a composable commerce approach for crafting exceptional shopping experiences. Let's de ... -
)
Elevate your customer engagement strategy with Anish Chadda, VP of Product at MessageBird
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
)
)
){kind=logo}
