Yasamine Beheshti
Group Head of Ecommerce,
Batra Group
eCommerce leader with 10+ years experience scaling global fashion and lifestyle brands across DTC, marketplaces, and international expansion. Proven track record leading multi-brand portfolios, delivering rapid re-platform launches, driving revenue growth, and improving profitability through trading, performance marketing, CRM, CRO, and operational excellence.
Specialist in Shopify ecosystems, cross-border commerce, ERP/WMS integrations, fulfilment strategy, retention, and digital transformation. Experienced managing agencies, internal teams, and senior stakeholders to deliver high-impact projects at pace.
Led launches and growth strategies across brands including, but not limited to; Reebok, Vera Wang, Hunter Boots, Juicy Couture, FILA, and PONY.
Commercially driven, hands-on, and focused on turning strategy into measurable results.
Sessions
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23-Sep-2026Global Growth and Delivery StageThe Future of Post-Purchase: From Tracking Links to Predictive Customer Journeys - Panel
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