Yana Sirenko
EU Channel Partners Marketing Lead,
Samsung Electronics UK
Strategic Marketing Leader with 10+ years in tech and consumer electronics, delivering high-impact 360° campaigns, data-driven paid media, and CRM strategies across European markets.
Currently serving as EU Channel Partner Marketing Lead at Samsung Electronics UK, where is maximizing sales performance through data collaboration and co-CRM programs. Previously led brand marketing team for Samsung Ukraine & Moldova, achieving significant growth in brand awareness and consideration. Known for driving measurable business outcomes, leading cross-functional teams, and building high-performing brand and retail collaborations across digital and omnichannel ecosystems.
Sessions
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24-Sep-2026The Intelligent Data & Customer Insights StageAI-Powered Data Collaboration: How Brands Work with Retailers Without Losing Control
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