Tom Katté
UK CEO,
Precis
Tom Katté is UK CEO of Precis, a global 360 degree marketing agency. He has worked in performance marketing since 2011 and founded two agencies in that time. The most recent, Katté & Co, was acquired by Precis in 2024, where he now leads the UK business. Tom has advised brands including ME+EM, Oner Active, Sennheiser, Crew Clothing, TFG Group & End Clothing - a mix of DTC challengers and established retailers. Having built, run and sold businesses of his own, Tom approaches media investment as an operator rather than a specialist: less interested in channel performance in isolation than in whether the next pound of spend earns its place on the P&L. That perspective underpins this session, which argues that most eCommerce teams are allocating budget against a number that tells them very little about where growth will actually come from.
Sessions
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24-Sep-2026The Next Era of Marketing StageYour best channel is your worst investment
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