Tamara Niesen
Chief Marketing Officer (CMO),
WooCommerce
Tamara Niesen is Chief Marketing Officer at Woo, the company behind WooCommerce, the open-source ecommerce platform built on WordPress. She brings more than 20 years of marketing leadership across high-growth SaaS, device, and platform businesses, with deep experience building brands, teams, partner ecosystems, and go-to-market engines.
Before joining Woo, Tamara led global demand generation and go-to-market for Shopify, helping scale Shopify Plus and expand its reach with enterprise merchants. She has also held executive and senior marketing roles at Housecall Pro, D2L, and BlackBerry. Tamara lives in Waterloo, Ontario.
Sessions
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23-Sep-2026The Future of Digital Commerce StageCommerce Is Being Rewritten. Are You Building for What Comes Next?
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