Susan Walsh
Founder & MD,
The Classification Guru Ltd
Susan Walsh is the founder of The Classification Guru Ltd and a globally recognised expert in data cleaning, classification, and governance. Known as "The Classification Guru," she helps organisations transform messy, unreliable data into trusted assets for reporting, analytics, automation, and AI. She is the author of Optimizing Sales & Marketing Data and creator of the COAT framework, a practical approach to building consistent, organised, accurate, and trustworthy data. A TEDx speaker, trainer, and industry influencer, Susan has helped more than 100 organisations worldwide improve data quality, unlock better insights, and prepare their data for growth and AI.
Sessions
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24-Sep-2026The AI-Powered Marketing StageWhy Your Dirty Marketing Data is Sabotaging AI - Solo Session
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