Ryan Coleman
Marketing Lead,
roman
Ryan Coleman is Marketing Lead at Roman, one of the UK's fastest-growing women's fashion retailers, where he is accountable for a circa £20M marketing budget spanning media, headcount, agencies and technology. With over a decade in ecommerce, Ryan has built his career across the full performance marketing stack—SEO, PPC, CRM, paid social and CRO—alongside a strong specialism in customer data and analytics. He is particularly focused on turning data into decisions, using customer insight to shape strategy across acquisition, retention and lifetime value. In recent years, Ryan has led a shift in how Roman's marketing function operates, building greater in-house ownership, capability and control across the team. He has spoken at industry events on ecommerce and digital transformation, and Roman's growth under his tenure has been recognised in the Digital 100 (2023) and RetailX Top500 (2022).
Sessions
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23-Sep-2026The AI-Powered Marketing StageHow AI Is Reshaping SEO Strategy for eCommerce Teams
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