Managing Director of Xeim Advise, incorporating Econsultancy and Oystercatchers. A specialist in accelerating modern marketing & delivering digital transformation. You’ll generally find me making good things happen for brands, agencies and talented folk. Previous roles have included running the P&G business for Publicis Worldwide in EMEA, heading marketing for McDonald’s in the UK and working in international marketing for The Coca-Cola Company. Named in the top 100 people working in Digital Marketing by BIMA and proud to be an award-winning diversity & inclusivity advocate working with many of the organisations who drive positive change in our industry.