Princess Rocel Ubongen
Senior Account Manager,
Grant Digital - TikTok Alumni TSP Agency
Princess Rocel Ubongen is a social commerce leader with experience across marketplaces, brands and agencies in the UK, US, Europe and Asia.
She led TikTok Shop for Pixi Beauty and has worked with brands including Holland & Barrett, Step One and Bloom Nutrition. She is currently a Senior Account Manager at Grant Digital, a TikTok Shop agency founded by former TikTok Shop leaders, helping brands turn creators, affiliates, content and live shopping into sustainable commercial growth.
Previously at Shopee, Princess served as Cross-Border Cluster Lead before becoming Fashion Category Manager and Head of Brand Partnerships. She was part of the category management team that pioneered Shopee’s live commerce initiative before livestream shopping became mainstream, helping introduce a groundbreaking new way for brands and sellers to engage consumers and drive sales in real time.
She holds an MBA from Hitotsubashi University (Tokyo) and was named a Leader of Tomorrow by the St. Gallen Symposium for her perspectives on artificial intelligence in 2018.
Sessions
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23-Sep-2026The Future of Digital Commerce StageBuilding Trust, Accessibility and Revenue in Social Commerce - Panel
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