Technology for Marketing
Nishma Patel Robb
Founder & CEO,
Switched ON
Nishma Patel-Robb is a creator, broadcaster and founder of Switched ON, the media and advisory company helping people, especially in midlife, build practical confidence with AI.
A former Google and YouTube UK brand leader with 30 years’ experience across media, communications, brand and technology, she scaled Digital Garage to reach more than a million people in the UK and helped launch Bard, now Gemini, in the UK. She has been inside the company building this technology and inside the rooms that have to use it, making her hard to fool in either direction: not by the hype, and not by the backlash.
Nishma writes, broadcasts and takes the work onto stages and inside companies, moving people from overwhelmed to capable and curious. She shows audiences what to automate, what to amplify and what to keep distinctly human, helping them use AI without losing their judgement, originality or voice.
Sharp, warm and unmistakably sparkly, Nishma’s work starts with a simple truth: you are not behind.
Sessions
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24-Sep-2026Next Era of Marketing StageThe Top 30 Awards Ceremony
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