Natasha’s marketing and e-commerce experience spans events, exhibitions, fine wine, and luxury retail, in both London and the Middle East. Having specialised in fashion, and worked at several quintessentially British brands — including Anya Hindmarch and Turnbull and Asser — she currently heads up CRM for menswear industry upstart Percival. Harnessing data without neglecting human intuition, Natasha’s strengths lie in both challenging and quantifying “gut instinct”, she is passionate about creating meaningful customer experiences, no matter the journey in a customers lifecycle.