Mark Plunkett
Head of eCommerce,
SOZO
Mark is the Head of eCommerce at SOZO, a leading UK Digital Growth Agency. Specialising in multi-channel digital growth strategies, Mark possesses a profound expertise in high-performance eCommerce environments, with a particular focus on the Shopify platform. He has helped to migrate many merchants from Magento and other platforms over to Shopify and seen the real-world uplift in conversion and UX.
When it comes to eCommerce UX, Mark is obsessive about the details. He has over 16 years of experience in CRO and advanced user-experience design. As an innovative digital architect, Mark helps brands to navigate the rapidly shifting landscape of online retail. His strategic vision encompasses leveraging AI-driven personalisation, advanced technical SEO, and automated multi-channel marketing funnels to elevate ROI for his clients.
With over a decade of dedicated experience at the agency, Mark blends technical expertise with commercial savvy to build future-proof digital storefronts that maximize conversion.
Sessions
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24-Sep-2026The Optimisation StageThe Replatform Effect: What the Data Says About Conversion After Moving to Shopify - Solo Session
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