Magnus Bruun Rasmussen
Co-founder & CCO,
Cernel
Magnus Bruun Rasmussen is the Cofounder of Cernel, one of Denmark's fastest-growing AI startups. Cernel builds AI agents that free ecommerce teams from the tedious, manual work of managing product data, and has quickly become the platform of choice for retailers and brands who want their catalogues enriched at a scale no manual team can match. From Cernel's
base in Denmark, Magnus leads the company's commercial organisation and works hands-on with retailers and brands across the Nordics and Europe as they rethink how product data is created, enriched and maintained.
Before the rise of AI agents, product data was ecommerce's most expensive open secret: catalogues of thousands of styles fed by
suppliers through spreadsheets, order confirmations and whatever teams could dig up online. Having talked to hundreds of e-commerce leaders, Magnus has developed a rare understanding of how product data actually flows through the industry, and why the problem gets worse, not better, as assortments grow. That perspective sits at the heart of Cernel's platform, where AI agents classify, enrich and quality check product data at a scale and consistency no manual team can match.
At eCommerce Expo 2026, Magnus brings a look at why product data now decides commercial outcomes, how search is changing beneath the industry's feet, and a concrete demonstration of how one Danish retailer transformed its catalogue with AI agents. Attendees will leave with a clear picture of where product data is heading, and a practical sense of what their own team could automate within the next quarter, whatever platform or PIM they run today.
Sessions
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23-Sep-2026The Future of Digital Commerce StageWhen AI Does the Shopping: Why Product Data Decides Who Gets Found
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