Technology for Marketing
Khadija Ahmad
CRM Technical Platform Lead,
ITV
Khadija Ahmed is a CRM Technical Platform Lead at ITV, specialising in CRM, MarTech and customer journey optimisation. With hands-on experience across CRM and Braze, she focuses on making technology practical and useful for marketing teams. Her approach to AI is about moving beyond the hype and finding practical ways to create, review and improve everyday marketing work.
Sessions
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23-Sep-2026AI-Powered Marketing StageAI in Marketing: From Hype to Practical Value
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