Emily Latham
Director,
ELS Consulting
Emily Latham is a fractional consultant helping CMOs turn customer growth strategy into operational reality. With over 20 years' experience across client-side, agency, and consulting roles, she works at the intersection of marketing, insight, data, and technology, bridging the gap between activation, data, and tech teams to build one central, customer-centric strategy focused on the high-value use cases that drive incremental customer growth.
She specialises in operating model redesign, MarTech enablement, first-party data activation, and building the cross-functional foundations that translate customer intelligence into commercial results. As a qualified executive coach, she embeds change by upskilling teams, building common language across functions, and maturing the ways of working that make strategy stick and adoption scale, long after the engagement ends.
Sessions
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24-Sep-2026The Next Era of Marketing StageThe AI-Era CMO: What's Really Changing - Fireside Chat
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