Douglas de Santi
Global Head of D2C,
NextBase
Seasoned eCommerce leader with a strong IT background and proven expertise in orchestrating global D2C operations. Expert in developing and executing strategic eCommerce roadmaps, managing cross-regional teams, and implementing robust tech stacks to enhance scalability and innovation. Deep understanding of UX/UI optimization, including uncovering user pain points, and skilled in leveraging CRO and advanced analytics to achieve measurable improvements in conversion rates, customer engagement, and revenue growth. Committed to delivering customer-centric solutions that align with commercial goals and drive long-term success. With experience spanning small-scale to enterprise-level eCommerce, I have worked on the brand, retailer and system integrator side, which provides me with a unique perspective on building and optimizing online operations.
Sessions
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23-Sep-2026The CX and Loyalty StageCRO as the Backbone of D2C Design – Solo Session
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