Technology for Marketing
Alessandro Zulberti
Senior UX Researcher,
Victorinox
Senior UX researcher focused on how user insight shapes product and commercial decisions. Works at the intersection of research, design, and delivery, with particular interest in how evidence is interpreted, simplified, or lost under pressure. Experienced across non-profit, luxury, and retail contexts. Actively exploring how AI-powered systems affect usability, trust, and decision-making
Sessions
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23-Sep-2026Optimisation StageInside the Judges’ Room: How to Prove Your eCommerce Impact - Panel
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