Aaron Taylor
Director Of Analytics - Europe,
Lands' End
Aaron Taylor is the Analytics Director for Lands' End Europe, where he leads a multi-market analytics team spanning the UK, Germany, France, and Austria. With deep expertise in customer analytics, predictive modelling, marketing measurement, and data science, Aaron drives data-driven decision-making across the business — from customer segmentation and propensity modelling to marketing mix modelling and incrementality testing. He oversees the design and delivery of the company's European analytics strategy, building capabilities in areas such as applied AI, customer lifetime value, and multi-touch attribution. A hands-on technical leader, Aaron works extensively with Python, SQL, AWS (SageMaker, Glue, Redshift), and Power BI, and is passionate about automation, process efficiency, and building scalable data pipelines. Beyond his analytical remit, he is a strong advocate for data literacy across the organisation, having developed internal training programmes to upskill colleagues in analytics tools and thinking. Aaron is also deeply engaged in GDPR-compliant data practices and the evolving European retail landscape.
Sessions
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24-Sep-2026The Future of Digital Commerce StageAI & Analytics for Customer Insights: How Predictive Analytics and Connected Data Platforms Optimise Every Interaction
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