How to Make the Most of Two Days at Ecommerce Expo 2026 | 23-24 September Excel London
)
Two days. Hundreds of expert-led sessions, leading solution providers and thousands of ecommerce professionals together in one place. There is a lot to experience at eCommerce Expo, so how do you make every hour count?
Taking place at a crucial point in the retail calendar, eCommerce Expo is your opportunity to step back from the day-to-day, review what has shaped the industry so far and prepare for Q4. Explore the technologies and trends transforming customer experience, operations and growth - and gain insights to inform your next move.
Whether you want to pressure-test your strategy, find a solution to a specific challenge or exchange ideas with other senior ecommerce professionals, a little preparation can turn two busy days into lasting business value. Here is how to make the most of your visit.
If you haven’t already, register to attend here
Before you arrive: build your ideal event experience
Start by choosing two or three priorities for your visit. You may be looking to improve conversion, create a more seamless customer journey, strengthen loyalty, reduce operational costs or prepare your fulfilment strategy for peak. Defining the questions you want to answer will help you navigate the event with purpose - without closing yourself off to unexpected ideas.
If you are already registered, make sure you download the official eCommerce Expo event app. Browse the conference programme and solution providers, bookmark unmissable sessions and arrange meetings with relevant attendees, speakers and exhibitors. Use it to build a flexible schedule, leaving space to explore the show floor and embrace the spontaneous conversations that often become the highlight of an event.
Make the conference agenda the backbone of your visit
The eCommerce Expo conference agenda brings together the topics, trends and leaders shaping the future of commerce. Across two days, you can hear fresh thinking on ecommerce growth and strategy, AI and emerging technology, conversion, customer experience, loyalty, operations, fulfilment and much more.
Aim to select a few priority sessions on each day rather than trying to see everything. You can then plan conversations with solution providers around the agenda. If a session raises a question about personalisation, payments, customer retention or fulfilment, use the time afterwards to speak to specialists on the exhibition floor while the ideas are fresh.
Put your biggest challenges in front of leading solution providers
eCommerce Expo brings a wide range of technology providers, platforms, agencies and specialists together under one roof. It is a rare opportunity to explore the market efficiently, compare different approaches face-to-face and discover solutions you may not have encountered before.
Use the exhibitor list and event app to create a shortlist based on your priorities. You might want to explore platforms, checkout and payments, cross-border commerce, customer acquisition, retention, CX and personalisation, logistics, delivery and returns - or look more broadly at how the pieces of your technology and operations fit together.
Come prepared with real questions. Instead of asking only what a product does, ask how it would work within your existing setup. What integrations would be required? How would success be measured? What has the provider learned from organisations with similar challenges? What would implementation involve for your team?
Ask to see the technology in action, compare options and note the providers worth revisiting - but leave time to browse too. Your most valuable discovery may come from a provider that was not on your original list.
Meet the people moving ecommerce forward
The value of eCommerce Expo is not limited to what happens on stage or at an exhibition stand. The event gives you direct access to senior retailers, ecommerce leaders, digital specialists, innovators and solution experts - many of whom are facing or solving challenges similar to your own. One conversation could offer a fresh perspective, help solve a familiar problem or open the door to a valuable relationship.
Some of the most valuable conversations happen after a session, at a stand or over coffee. Ask genuine questions and exchange experiences rather than simply collecting contacts.
Use day one to explore and day two to go deeper
Rather than approaching both days in the same way, give each one a different purpose.
Day one: explore and be inspired
Use day one to explore, attend your priority sessions, meet shortlisted providers and note the ideas or conversations worth revisiting.
Before you leave, take ten minutes to review your notes. Which session changed your thinking? Which supplier deserves a second conversation? Which question is still unanswered? Use those answers to shape your priorities for day two.
Day two: compare, challenge and take action
Use day two to go deeper, return to relevant providers with sharper questions, attend sessions that fill gaps or challenge your thinking and reconnect with the people you met on day one.
By the end of the event, aim to leave with ideas to share with your team, a shortlist of potential solutions, valuable new relationships and clear next steps. You do not need to act on everything - focus on what could make the greatest difference to your organisation.
Look beyond eCommerce to see the complete customer journey
Your eCommerce Expo ticket also gives you access to the co-located Technology for Marketing and Parcel+Post Expo, allowing you to explore more of the customer journey in a single visit.
Step into Technology for Marketing to see how marketers are using data, creativity and emerging technology to attract and engage customers. Then explore Parcel+Post Expo to learn more about the fulfilment, delivery and infrastructure behind the post-purchase experience. Together, the three events show how acquisition, conversion, customer experience, fulfilment and delivery connect - while introducing you to ideas and specialists beyond your usual network.
TLDR: Your two-day eCommerce Expo checklist
- Register for your ticket and download the event app.
- Choose two or three business priorities.
- Build your visit around the conference sessions you do not want to miss.
- Shortlist relevant solution providers and prepare meaningful questions.
- Leave room for browsing and unexpected discoveries.
- Connect with fellow ecommerce professionals before and during the event.
- Use day one to explore and day two to go deeper.
- Visit the co-located events to see the complete customer journey.
- Record clear actions and follow up after the show.
Be part of where eCommerce comes together
Whether you leave with a new perspective, a promising solution or a conversation that changes your approach, eCommerce Expo is designed to help turn two days of discovery into meaningful business progress.
Join the eCommerce community at Excel London on 23–24 September 2026 and be part of the conversations shaping what comes next.
Register for your free eCommerce Expo ticket and start planning your two days today.
Latest News
-
)
After such a long period of decline for the eCommerce market, where any positive growth gain made in one week would quickly be eliminated by a drop over the subsequent weeks, we can perhaps be forgive ... -
)
Currently UX Research Manager at Tesco, Serkan Ayan shares how human-centred research drives customer experience, how to scale UX in large organisations, and why curiosity is key to career growth in t ... -
)
The first edition of the Global Ecommerce Report highlights the transformative shifts in the ecommerce and payments industries. With the increased tendency towards globalisation, digitalisation, and h ... -
)
Miracle Inameti-Archibong, Head of Search at John Lewis & Partners, shares her approach to integrating SEO across channels, leading teams, and adapting to AI-driven changes in search. -
)
A few months’ ago, in this very series, I posited the idea that eCommerce might be making a bit of a comeback following years in the growth wilderness. The early weeks of the year were all positive fo ... -
)
Camilla Mackay-Wilson, Head of E-Commerce, Retail at Soho House, shares her career journey and insights into the world of eCommerce. She discusses her path from Marks & Spencer to leading digital stra ... -
)
The 2025 eCommerce Awards are now open for entries, and the search for the industry's best is officially on. -
)
Martina Guizzardi, Global Senior CRM & Loyalty Lead at Oner Active, shares key career lessons, consumer insights, and strategies for building lasting customer relationships. -
)
eCommerce Expo is delighted to introduce our newly formed 2025 Advisory Board – an impressive assembly of eCommerce visionaries poised to transform the event landscape. -
)
After years of decline, eCommerce is showing signs of recovery. What’s driving this shift, and is the industry finally bouncing back? -
)
Andy Mulcahy, Strategy and Insight Director at IMRG, reflects on the challenges and growth patterns of eCommerce in 2024, highlighting sector winners, market shifts, and what lies ahead for online ret ... -
)
We are delighted to announce the launch of Growth Summit 2025, an exclusive, invite-only event taking place on 24th September 2025 at ExCeL London, brought to you by eCommerce Expo and IMRG. Designed ... -
)
Discover how Frankie Thorogood built and scaled multi-million-pound eCommerce brands, navigated challenges, and learned invaluable lessons in entrepreneurship. From risk-taking to resilience, get insi ... -
)
The ever-evolving world of eCommerce and marketing has seen transformative shifts this year. Here's what stood out in 2024.... -
)
Black Friday 2024 showed positive revenue growth, marking the first uplift since 2020, but traffic remained subdued, dampening the overall success. Year-on-year comparisons were skewed due to the timi ... -
)
Retailers are gearing up for the biggest sales event of the year, but with shifting dates and unpredictable shopping habits, it’s a rollercoaster ride. Andy Mulcahy, Strategy and Insight Director at I ... -
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
In this exclusive interview, we sit down with Ramona Gohil, founder of the feminist jewellery brand Rani & Co. From humble beginnings to TikTok-fuelled success, Ramona shares her journey, insights int ... -
)
ECommerce has been in the doldrums for a few years now, with negative revenue growth, lower conversion and dips in site traffic becoming an accepted part of market conditions; that has been the post-p ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
)
Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
)
In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
)
Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
)
A new source of information for businesses wanting to expand and increase their customer base. -
)
What a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
)
Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
)
Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
)
Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
)
Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ...
