November 2024 in Marketing and eCommerce
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns.
Wicked Picks Up the Baton from Barbie: Continuing the “Brand Collaborations” Trend
The recent release of Wicked has sparked lively media discussions, beginning with the film’s star's strong comments about a fan-edited poster and shifting to questions about whether the film has gone a little too far with its extensive retail brand partnerships.
Product placement, a practice rooted in the silent film era, gained prominence during the iconic James Bond films. Over time, it transformed into what we now call "native advertising." Today, films like Barbie and Wicked have taken it a step further, rebranding these integrations as “collaborations” and “partnerships” that seamlessly blend marketing with storytelling. Is it a bit too much or is it just the new take on the old trend?
Bluesky Gains Momentum with New Users
The "rebel" social media platform Bluesky, positioned as an alternative to Elon Musk's X, is experiencing remarkable growth. Recent data from Similarweb shows a 500% surge in U.S. usage and a 350% increase in daily active users in the U.K., with a significant spike in activity following the U.S. elections.
Despite this impressive growth, Bluesky's audience remains much smaller compared to X, making it a platform to watch rather than an essential addition to your social media strategy —at least, for now.
LinkedIn Shares Insights into Global Marketing Job Trends
LinkedIn, the world’s leading professional network, has released its latest report on global marketing job trends, painting an overall positive picture for the industry.
Highlights from the report include:
- Recovery in the Job Market: After a slowdown in 2023, the marketing job market rebounded steadily throughout 2024.
- Job Satisfaction and Mobility: While many marketers report being satisfied with their current roles, a significant number remain open to exploring new opportunities.
- Pressure to Evolve: Marketing professionals are feeling the strain of keeping up with rapid changes and rising expectations in the field.
- Focus on "Human" Skills: Collaborative Problem-Solving has emerged as the most valued skill for marketers in 2024, emphasising the growing importance of interpersonal and adaptive abilities.
For a detailed look at these trends, the full report is available here.
Latest News
-
)
Elevate your customer engagement strategy with Anish Chadda, VP of Product at MessageBird -
)
Join us for this session with Nick Hague, Author, Director, and Podcast Host of B2B International and The B2B Insights Podcast, as he unveils the secrets to supercharging your B2B brand experience ! -
)
In this session at eCommerce Expo, Gaston Tourn, Chief Marketing Officer at Curio, delved into the realm of storytelling, drawing inspiration from none other than the literary giant, Ernest Hemingway. ... -
)
Michael Scholz, VP of Product and Customer Marketing at commercetools, provides invaluable insights into adopting a composable commerce approach for crafting exceptional shopping experiences. Let's de ... -
)
This eCommerce Expo session brought to light valuable insights on creating a robust seller strategy for marketplace and dropship platforms. -
)
From accelerated processes to emotional nuance, explore how AI is reshaping retail for enhanced customer experiences and operational efficiency. -
)
Unlock the secrets to a culturally inclusive gifting season as visionary speakers Christopher Kenna, Debbie Ellison, and Charlene Overend share their insights in this compelling Technology for Marketi ... -
)
From navigating involuntary churn challenges to Vindicia's game-changing payment recovery solution, discover how to transform your eCommerce connections for unparalleled customer experiences. -
)
Join experts at ASOS and FoxIntelligence as they unravel the trends that shaped eCommerce in 2023 -
)
In the ever-evolving landscape of eCommerce, where competition is fierce and consumer choices abundant, the key to sustained success lies in unlocking the power of customer retention. Discover exclusi ... -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Retailers continually grapple with the quest for an optimal conversion rate. IMRG, the UK's eCommerce association, unravels the complexities surrounding industry conversion rates. -
)
In the ever-evolving landscape of retail and e-commerce, staying ahead of the curve is paramount for businesses looking to thrive during the peak shopping season. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
)
Discover how TikTok is shaping the live shopping revolution and future trends in social commerce with Shahriyar Hassan, TikTok Shop expert and Growth and Strategy Manager. -
.png/fit-in/500x500/filters:no_upscale())
IMRG – The UK Ecommerce Association presents a Halloween-themed directors networking event (18 Oct). -
)
It’s just a few days until eCommerce Expo, and our 300+ exhibitors are gearing up to offer you the best solutions covering all aspects of eCommerce! Who do you want to meet? -
)
The intersection of technology and commerce has given rise to a plethora of innovations that are revolutionizing the way businesses operate and consumers shop. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Karl, a prominent figure in eCommerce, artificial intelligence, and public speaking. -
)
Black Friday and Christmas trading is soon incoming for retailers, meaning many are navigating through various approaches to boost their performance this year. -
)
In eCommerce or the wider Martech ecosystem, those that stay invisible don’t stay relevant for very long. But in such a crowded marketplace of solutions and vendors, the fight for attention from poten ... -
)
In today's rapidly evolving digital landscape, the realm of eCommerce is undergoing a paradigm shift, not only in terms of what is sold, but also how transactions are conducted. -
)
Personalisation doesn't just satisfy the need for superior customer journeys—it also brings in major business benefits. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Now the Head of eCommerce and Retail Innovation at Oxfam, Andy leverages his expertise to transform the brand into the leading go-to online retailer within the sector. -
)
In a competitive marketplace, an effective returns policy can be a make-or-break factor. Learn more about the 5 key elements that contribute to an effective returns policy. -
)
What does it take to succeed in eCommerce? Over the years, Chloë Thomas has worked with hundreds of eCommerce players and hosted dozens on her podcasts. Learn more about what it's like to run a podcas ... -
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.