Your Month in eCommerce and Marketing
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Canva Enhances Toolset with New AI Features
Canva, an absolute favourite design tool among marketers, has expanded its suite with new AI-powered tools. The latest update includes features for creating AI-generated graphics, images, and videos, an enhancement stemming from their earlier Magic Studio upgrade. Additionally, the new 'Magic Write' feature allows users to generate customized text content, similar to capabilities seen in tools like ChatGPT, tailored to specific brand voices. Canva's aim to be a more comprehensive "all-in-one" design tool is evident with these introductions, which also include the ability to automatically generate highlights from video clips.
Instagram Introduces Exclusive Live Broadcasts for Close Friends
Instagram has rolled out a new feature allowing users to host Live broadcasts exclusively for their Close Friends list. This update provides a more intimate broadcasting experience, akin to a private group FaceTime call, enabling users to stream alongside up to three other accounts. Previously, Live videos were accessible to all followers or the public if the account was set to public. This change targets users seeking privacy, offering them the freedom to share without broader audience scrutiny, such as in personal influencer content or private study sessions.
IMRG Report Highlights AI's Growing Impact in eCommerce
A new study from IMRG indicates a significant shift towards AI integration within the eCommerce sector. The survey, involving 1,000 UK shoppers, found that 86.2% acknowledge AI personalization features as influential in their purchasing decisions. This data underscores the evolving landscape of online shopping, where AI tools are becoming increasingly critical in enhancing consumer experiences and optimizing engagement.
Meta Expands AI Offerings with New Business Tools
Meta is pushing further into AI technology with the introduction of new tools aimed at enhancing business communications and content creation. These include AI chatbots built on Meta Llama 3 for Messenger, designed to streamline customer interactions and support. Additionally, Meta has launched new business messaging capabilities to organize and send paid marketing messages, along with a Threads API that enables scaled content sharing for businesses and creators. These tools, set to be integrated across Meta’s platforms, reflect the company’s ongoing commitment to leveraging AI for business growth and customer engagement.
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Latest News
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In the ever-evolving landscape of eCommerce, where competition is fierce and consumer choices abundant, the key to sustained success lies in unlocking the power of customer retention. Discover exclusi ... -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Retailers continually grapple with the quest for an optimal conversion rate. IMRG, the UK's eCommerce association, unravels the complexities surrounding industry conversion rates. -
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In the ever-evolving landscape of retail and e-commerce, staying ahead of the curve is paramount for businesses looking to thrive during the peak shopping season. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
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Discover how TikTok is shaping the live shopping revolution and future trends in social commerce with Shahriyar Hassan, TikTok Shop expert and Growth and Strategy Manager. -
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IMRG – The UK Ecommerce Association presents a Halloween-themed directors networking event (18 Oct). -
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It’s just a few days until eCommerce Expo, and our 300+ exhibitors are gearing up to offer you the best solutions covering all aspects of eCommerce! Who do you want to meet? -
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The intersection of technology and commerce has given rise to a plethora of innovations that are revolutionizing the way businesses operate and consumers shop. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Karl, a prominent figure in eCommerce, artificial intelligence, and public speaking. -
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Black Friday and Christmas trading is soon incoming for retailers, meaning many are navigating through various approaches to boost their performance this year. -
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In eCommerce or the wider Martech ecosystem, those that stay invisible don’t stay relevant for very long. But in such a crowded marketplace of solutions and vendors, the fight for attention from poten ... -
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In today's rapidly evolving digital landscape, the realm of eCommerce is undergoing a paradigm shift, not only in terms of what is sold, but also how transactions are conducted. -
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Personalisation doesn't just satisfy the need for superior customer journeys—it also brings in major business benefits. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Now the Head of eCommerce and Retail Innovation at Oxfam, Andy leverages his expertise to transform the brand into the leading go-to online retailer within the sector. -
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In a competitive marketplace, an effective returns policy can be a make-or-break factor. Learn more about the 5 key elements that contribute to an effective returns policy. -
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What does it take to succeed in eCommerce? Over the years, Chloë Thomas has worked with hundreds of eCommerce players and hosted dozens on her podcasts. Learn more about what it's like to run a podcas ... -
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.
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In the latter half of 2022, 49% of retailers rated the importance of reducing returns as high or very high. Check out IMRG's guide to navigating returns. -
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As consumers tighten their belts, retailers are having to remain constantly on the lookout for ways to differentiate themselves and win their share of that hard-earned cash. Learn more in the latest e ... -
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A Parcel Monitor guide to the different challenges and solutions for cross-border eCommerce. -
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A talk about how live streaming is revolutionising eCommerce in China, and how international brands can take their first steps to go cross-border. -
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A look into how consumer engagement in pre-paid models had opened new innovations. -
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Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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85 percent of organizations have increased the percentage of their MACH infrastructure in the past 12 months. MACH TWO -
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AI and ML technologies are revolutionizing e-commerce logistics, enabling businesses to enhance operational efficiency, optimize supply chain processes, and deliver exceptional customer experiences. -
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Last-mile delivery can make or break the customer experience. Learn more about Parcel Monitor's innovative solutions to reshape this crucial part oft the delivery process.
