Your Month of August in eCommerce
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Next’s first half-year growth in cross-border & online sales
While brands like Asos and Boohoo struggle with online sales, Next is experiencing significant digital growth, particularly internationally. Often described as "a boring brand and an exciting business" by the Economist, Next's in-store full-price sales are declining, but its online sales are flourishing.
The retailer attributes this success to the international expansion of the Next brand, the development of new brands and licenses, and the revenue generated from the Total Platform (which allows other brands to use Next's large-scale IT, warehousing, and distribution infrastructure for their own e-commerce operations) and its associated equity investments.
Amazon Ads and TikTok Partner to Launch In-App Shopping with 'Buy Now' Feature
Amazon Ads has introduced a "Buy Now" feature, allowing TikTok users in the U.S. to purchase directly through TikTok Shop. This experience aims to simplify the shopping journey, reducing friction between discovery and purchase. Users can complete their transactions without leaving the TikTok platform.
The collaboration underscores the growing trend of social commerce, where content and commerce come together to create a more integrated, efficient shopping experience for consumers.
Protests at Temu's Guangzhou Offices
At the end of July, Temu's Guangzhou offices saw a dramatic protest by hundreds of Chinese sellers frustrated over fines and refund policies that severely impacted their profits. These policies include penalising merchants for refund requests and complaints, as well as refunding customers without requiring product returns.
About 80 sellers breached security, reaching the 30th floor to confront executives, but failed to secure a meeting. The protest halted office work until police intervention led to the merchants' departure. The incident highlights growing tensions between the eCommerce platform and its sellers.
What does the Google Anti-Trust Trial mean for you?
The recent ruling against Google in early August marks a pivotal moment for digital marketing. As judges challenge Google's dominance in search and advertising, this trial could significantly reshape SEO strategies and advertising practices. With Google’s market share under scrutiny, the outcome may lead to increased search engine diversity and stricter regulations on data usage and ad targeting.
Marketers should stay informed, diversify their strategies, and focus on providing value and enhancing user experience to successfully navigate the potential shifts in the digital landscape.
Latest News
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The ever-evolving world of eCommerce and marketing has seen transformative shifts this year. Here's what stood out in 2024.... -
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Black Friday 2024 showed positive revenue growth, marking the first uplift since 2020, but traffic remained subdued, dampening the overall success. Year-on-year comparisons were skewed due to the timi ... -
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Retailers are gearing up for the biggest sales event of the year, but with shifting dates and unpredictable shopping habits, it’s a rollercoaster ride. Andy Mulcahy, Strategy and Insight Director at I ... -
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Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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In this exclusive interview, we sit down with Ramona Gohil, founder of the feminist jewellery brand Rani & Co. From humble beginnings to TikTok-fuelled success, Ramona shares her journey, insights int ... -
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ECommerce has been in the doldrums for a few years now, with negative revenue growth, lower conversion and dips in site traffic becoming an accepted part of market conditions; that has been the post-p ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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If you are a regular reader of this column, you’ve probably gotten used to the updates often containing news that don’t paint a great picture of eCommerce performance. But I’m just the messenger! I ca ... -
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Meet Adam Ull, Global Product Information Lead at H&M, who is transforming commerce by using data and AI to enhance customer experiences across digital channels. He discusses building agile systems an ... -
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In the ever-evolving world of eCommerce, UK merchants must adopt strategic approaches to ensure sustainable growth both at home and abroad. In our recent webinar featuring Emily McMorran, CX Lead at w ... -
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Some essential tips to help you deliver an impactful presentation with Alyssia Smith, Senior Content Manager at eCommerce Expo and Technology for Marketing -
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A new source of information for businesses wanting to expand and increase their customer base. -
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What a miserable year it’s proving to be for eCommerce. Revenue has performed well below expectation, site traffic overall has seen barely any growth in 2024 so far and conversion remains suppressed. ... -
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Shaun Loughlin, Head of eCommerce at LeMieux, shares his 20-year journey in retail and eCommerce, emphasising international expansion strategies. -
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Discover how Deliveroo enhances grocery delivery by partnering with retailers, offering logistics, and advanced tech integration, ensuring fast and reliable customer service. -
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Explore how increasing discount usage in eCommerce is impacting revenue growth in 2024. Discover the trends, challenges, and strategies retailers are employing to navigate tough trading conditions. -
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Big Bus Tours transformed its digital marketing amid COVID-19, leveraging local insights and tech innovations. The result? Increased revenue, higher click-through rates, and record-breaking digital pe ... -
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We are thrilled to reveal the initial category finalists for the 2024 eCommerce Awards. -
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Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Meet SJ, AllSaint's Global Leader in CX, Fraud & D2C, as she tells you more about implementing AI at a major British fashion retailer, as well as strategies for payment security and fraud prevention -
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The UK eCommerce market has underperformed in 2024, with actual revenue growth consistently below forecasts, though some sectors like health & beauty show resilience and potential for improvement. -
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Insights on the transformative impact of generative Artificial Intelligence in eCommerce from daily applications to long-term implications. -
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Meet Giovanni, Head of eCommerce Media Europe at Lipton as he shares valuable insights into effective eCommerce strategies and balancing creativity with data-driven decisions. -
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A comprehensive examination of the advantages and limitations of Amazon advertising. -
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Meet Robert Manning, Head of Direct to Consumer & eCommerce at Biotiful, who's spearheading the launch of ambient products through DTC channel in the rapidly growing gut health market. -
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In a recent conference session, Andrew Ostcliffe, Oxfam's Head of eCommerce & Retail Innovation, shared key strategies for managing rapid eCommerce growth while integrating with physical store offerin ... -
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In this conference Helen Slaven, Chief Revenue Officer at Poq, and Jennifer North, Head of Digital Experience at Hobbycraft, shared valuable insights into the pivotal role of mobile apps in driving cu ... -
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2024 started off badly for eCommerce sales in the UK and it looked like demand might actually be getting even more suppressed; a real blow to a market that has seen 35 consecutive months of negative m ... -
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If you haven’t started your entries already to the eCommerce Awards there is still plenty of time to start your winning journey… -
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Recognising excellence in the world of eCommerce the ceremony will take place after day one of eCommerce Expo.
