11 Dec 2023
The Future of eCommerce: Top Trends and Strategies for Success
)
Dive into the dynamic world of eCommerce with Chloë Thomas, renowned Author and Podcast Host of eCommerce MasterPlan, as she moderates a panel discussion featuring David Meakin, Head of Partnerships & Solution Engineering at SHOPLINE, and Marianne Morrison, Investment Director at Baaj Capital. In this captivating session, these industry experts unravel top trends and strategic approaches to empower businesses in the ever-evolving realm of online commerce.
Listen to the Full Session:
In this session:
- Chloë Thomas Leads the Discussion: The session kicks off with Chloë Thomas leading an insightful panel discussion featuring David Meakin from SHOPLINE and Marianne Morrison from Baaj Capital and In The Style. The focus is on exploring current eCommerce trends and effective strategies.
- Challenges in the Modern Landscape: Marianne Morrison addresses the challenges faced by brands today, highlighting issues such as the constant evolution of business plans, overreliance on data, and the quest for differentiation in a competitive market.
- AI as a Major Trend: David Meakin identifies artificial intelligence (AI) as a prominent trend in eCommerce. However, he stresses the significant challenge of effectively implementing AI strategies for brands.
- Testing, Learning, and Targeting: The panellists advocate a pragmatic approach of testing and learning, cautioning against blindly following trends. They stress the importance of targeted content and creative strategies tailored to the specific needs of individual customer bases.
- Strategic Flexibility: The experts advise businesses to maintain a vision and roadmap while staying flexible. Embracing a step-by-step approach over rigid long-term plans is recommended. Careful selection of technology partners aligning with objectives is also deemed crucial.
- In The Style's Migration to SHOPLINE: Marianne Morrison reveals the strategic move of In The Style to migrate to SHOPLINE. The decision is driven by SHOPLINE's advanced features and integrations, aligning seamlessly with In The Style's international expansion goals on an out-of-the-box platform.
Latest News
-
)
In this session at eCommerce Expo, Gaston Tourn, Chief Marketing Officer at Curio, delved into the realm of storytelling, drawing inspiration from none other than the literary giant, Ernest Hemingway. ... -
)
Michael Scholz, VP of Product and Customer Marketing at commercetools, provides invaluable insights into adopting a composable commerce approach for crafting exceptional shopping experiences. Let's de ... -
)
This eCommerce Expo session brought to light valuable insights on creating a robust seller strategy for marketplace and dropship platforms. -
)
From accelerated processes to emotional nuance, explore how AI is reshaping retail for enhanced customer experiences and operational efficiency. -
)
Unlock the secrets to a culturally inclusive gifting season as visionary speakers Christopher Kenna, Debbie Ellison, and Charlene Overend share their insights in this compelling Technology for Marketi ... -
)
From navigating involuntary churn challenges to Vindicia's game-changing payment recovery solution, discover how to transform your eCommerce connections for unparalleled customer experiences. -
)
Join experts at ASOS and FoxIntelligence as they unravel the trends that shaped eCommerce in 2023 -
)
In the ever-evolving landscape of eCommerce, where competition is fierce and consumer choices abundant, the key to sustained success lies in unlocking the power of customer retention. Discover exclusi ... -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Retailers continually grapple with the quest for an optimal conversion rate. IMRG, the UK's eCommerce association, unravels the complexities surrounding industry conversion rates. -
)
In the ever-evolving landscape of retail and e-commerce, staying ahead of the curve is paramount for businesses looking to thrive during the peak shopping season. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Discover a career journey from corporate to charity, AI and LinkedIn insights, and the future of marketing from an industry influencer. -
)
Discover how TikTok is shaping the live shopping revolution and future trends in social commerce with Shahriyar Hassan, TikTok Shop expert and Growth and Strategy Manager. -
.png/fit-in/500x500/filters:no_upscale())
IMRG – The UK Ecommerce Association presents a Halloween-themed directors networking event (18 Oct). -
)
It’s just a few days until eCommerce Expo, and our 300+ exhibitors are gearing up to offer you the best solutions covering all aspects of eCommerce! Who do you want to meet? -
)
The intersection of technology and commerce has given rise to a plethora of innovations that are revolutionizing the way businesses operate and consumers shop. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Karl, a prominent figure in eCommerce, artificial intelligence, and public speaking. -
)
Black Friday and Christmas trading is soon incoming for retailers, meaning many are navigating through various approaches to boost their performance this year. -
)
In eCommerce or the wider Martech ecosystem, those that stay invisible don’t stay relevant for very long. But in such a crowded marketplace of solutions and vendors, the fight for attention from poten ... -
)
In today's rapidly evolving digital landscape, the realm of eCommerce is undergoing a paradigm shift, not only in terms of what is sold, but also how transactions are conducted. -
)
Personalisation doesn't just satisfy the need for superior customer journeys—it also brings in major business benefits. -
)
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Now the Head of eCommerce and Retail Innovation at Oxfam, Andy leverages his expertise to transform the brand into the leading go-to online retailer within the sector. -
)
In a competitive marketplace, an effective returns policy can be a make-or-break factor. Learn more about the 5 key elements that contribute to an effective returns policy. -
)
What does it take to succeed in eCommerce? Over the years, Chloë Thomas has worked with hundreds of eCommerce players and hosted dozens on her podcasts. Learn more about what it's like to run a podcas ... -
Bite-size updates on what happened in eCommerce this month, to keep you ahead of the curve and inform your campaigns.
-
)
In the latter half of 2022, 49% of retailers rated the importance of reducing returns as high or very high. Check out IMRG's guide to navigating returns. -
)
As consumers tighten their belts, retailers are having to remain constantly on the lookout for ways to differentiate themselves and win their share of that hard-earned cash. Learn more in the latest e ...
