22 Jan 2024
Cross-Border eCommerce: Strategies for Global Growth
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Explore the dynamic landscape of Cross-Border eCommerce and its role in unlocking global growth. This expert panel discusses key strategies, technologies, and trends, offering valuable insights for businesses aiming to expand internationally.
Featuring:
Chairperson: Emma Jones, Lead - Strategic Partnerships and Alliances for Digital Commerce - Department for Business & Trade
Speakers:
- Deepak Anand, GM for UK & Europe - SHOPLINE
- Ralph Aoun, Global Marketing Manager - Meta
- Susan Roe, International Trade Specialist - E-Commerce Trade Commission / IOE&IT
- Jennifer McCloskey, Senior Manager, Global Government Affairs and Public Policy - Google
Key Insights:
- Mobile and Social Presence: Emma Jones highlighted the significance of leveraging mobile devices and social media for sales, particularly targeting younger generations.
- AI for Customisation: Jennifer McCloskey discussed the role of AI in tailoring shopping experiences and advertisements to connect effectively with international customers.
- Reducing Friction: Ralph Aoun stressed the importance of minimising friction in the shopping journey by localising messaging, currencies, and payment options to decrease cart abandonment.
- Scalable eCommerce Technology: Deepak Anand emphasised the need for scalable eCommerce technology integrated with AI for providing seamless and personalised shopping experiences across borders.
- Government Support: Susan Roe shared insights about the eCommerce Trade Commission's role in supporting SMEs selling overseas by addressing barriers and providing guidance.
- Utilising Free Support: Emma Jones encouraged businesses to take advantage of free support services, such as the Department for International Trade's International Trade Advisors, to facilitate eCommerce exports.
š§ Listen to the Full Session
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