Christmas in December? Audiense hosts a holiday party (with free drinks!) and sessions at Ecommerce Expo
Longtime Expo attendees know all about the show’s reliable energy: the packed stages, the buzzing show floor, way too many lanyards, and way way too much branded swag.
But this year brings new vibes to the scene. Watch for first-time Expo attendee Audiense in the mix. (And speaking of mix, they’re serving mixed Christmas-themed drinks at their stand, H20, after expo hours. More on that in a moment.)
Execs from Audiense, an omnichannel consumer intelligence platform, are sharing insider knowledge to help marketers build smarter strategies and get better at what they do. Let's take a look.
Three data sources, one clearer picture
It's common for ecommerce marketing teams to treat first-party data, third-party data, and AI-generated insights as rival inputs. The problem? Do that, and you wind up with a thinner customer picture than you should. Each source answers a different question about your customer.
You’ll learn about the proper balance on 23rd September at 14:25 on the Intelligent Data & Customer Insights stage. There, Audiense CPO Chintan Mehta will break down how the three work in concert, and why an AI-derived insight is only as good as the evidence behind it.
Watch for:
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How privacy regulation and platform changes reshape first- and third-party data
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How leading B2C brands blend sources to sharpen audience discovery, campaign planning, acquisition, and retention
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A practical framework for assessing your own stack
Built for consumer insights, research, analytics, strategy, and marketing leaders.
Preparing for Christmas before Christmas gets here
Brands that win Christmas don’t start on Black Friday and Cyber Monday. They begin now, validating audiences, creative, merchandising, and data infrastructure long before the traffic spikes.
Also on 23rd September at 10:35 on the Future of Digital Commerce stage, Audiense Head of Content Chris Hutchins moderates a panel built for ecommerce, digital marketing, performance, and CRM leaders.
On the table:
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What to put in place now for 2026, and what to build toward 2027
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Identifying the audiences that matter most before budget commits
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Validating creative and merchandising decisions ahead of spend
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Making sure your data infrastructure is delivering signals you can trust
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Using predictive insight to extend value past the holiday rush
You'll leave with a roadmap for a stronger peak season... one that carries into the new year, not just through December.
A new name behind the badge
Two more paragraphs before we get to the booze, we promise!
You might not have heard of Audiense, but you may know us by other names such as Elevar and Buxton. We recently combined our brands and solutions to offer a single dataset spanning physical behavior, online conversion, and social and digital signals.
Historically, omnichannel brands had to stitch together those pieces from separate vendors. With Audiense, you get one login, one dataset, and a full view of your consumer.
Christmas drinks at stand H20
Now let’s get to those Christmas-themed drinks.
After sessions wrap on 23rd September, you’ll find them (and the Audiense team) at stand H20 from 16:00–17:00.
They're pouring drinks like ‘Mistletoe Mule’ and ‘Jingle Fizz’. Look for the orange Christmas tree and (maybe) someone dressed like Santa. It’ll be ho-ho-hopping.
No pitching, just sipping.
RSVP for the Christmas Happy Hour
Where to find Audiense
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23-24 September | eCommerce Expo London | Stand H20
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23rd September, 10:35–11:00, - Future of Digital Commerce mainstage
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Preparing for peak shopping seasons: how to win Christmas, panel moderated by Chris Hutchins
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23rd September, 14:25–14:45, - Intelligent Data & Customer Insights stage
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How to combine first-party data, third-party data & AI derived insights for a more effective B2C customer intelligence stack with Chintan Mehta
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23rd September, 4:00–5:00pm – Stand H20
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Christmas drinks!
Want some dedicated time with us while you're there? Register your interest to meet the Audiense team.
See you at the Expo!
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