As acquisition journeys become more fragmented and AI changes how customers discover and evaluate brands, retailers need a clearer view of which channels are delivering profitable growth rather than just volume. In this opening session, IMRG will explore which marketing channels are driving the best conversion, the highest average order values and the strongest return, helping delegates benchmark current performance and identify where efficiency matters most.

What you can expect to takeaway:

- Which channels are currently driving the strongest conversion, spend and ROI

- Where performance is shifting as customer journeys become more complex

- Why channel effectiveness needs to be judged against profitability, not just traffic​