As AI becomes more embedded in everyday digital experiences, the way consumers search, evaluate and buy is evolving fast. Discovery is becoming more conversational, more visual and more personalised, while decision-making is increasingly shaped by relevance, speed and convenience. For retailers, this creates new challenges.

In this session, Sophie Neary will share Google’s perspective on the rise of the AI shopper and what it means for retail growth. Drawing on emerging consumer trends and examples from across Google’s ecosystem, she will explore how customer expectations are shifting, how digital journeys are becoming more dynamic, and where retailers may need to adapt their search, content and trading strategies to keep pace.

What you can expect to take away:

- How AI is changing customer discovery, evaluation and purchase behaviour

- What these shifts mean for retailer visibility, content and conversion strategy

- The practical priorities senior eCommerce leaders should be focusing on now and over the longer term