Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Growth Summit

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Karl Lillrud on Where Retailers Can Make AI Pay Fast

23 Sept 2026
Session B - Afternoon

With pressure on both growth and margin, retailers need AI strategies that drive commercial return. In this fireside chat, Karl Lillrud will share his perspective on where retailers can act quickly to create value, which use cases are proving most commercially effective, and what separates scattered AI activity from focused, outcome-led adoption.

What you can expect to takeaway:

- Where AI is creating the clearest short-term commercial wins

- Which use cases are proving easier to scale and justify than others

- How to think about AI investment through the lens of measurable business value

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