In this panel, senior retailers will share where they are seeing the clearest signs of commercial impact, how they are evaluating marketing effectiveness in an AI-shaped landscape, and what they are learning about visibility, performance and optimisation, including the growing question of how to prepare for generative engine optimisation. This should feel practical but strategic: less about theory, more about where value is genuinely showing up.

What you can expect to takeaway:

- Where retailers are seeing measurable value from AI investments today

- How teams are evaluating effectiveness across channels and customer journeys

- What emerging areas such as GEO may mean for future visibility and performance​