For Senior retailers, eCommerce leaders, and digital decision-makers wanting to understand how AI is redefining discovery, accelerating decision-making, and reshaping the path to purchase.

The way consumers search, evaluate, and buy is undergoing a fundamental shift. As AI moves beyond simple recommendations into Agentic Commerce, it is creating a world where AI doesn't just suggest products—it completes tasks on the shopper's behalf.

In this session, Sophie Neary will share Google’s perspective on the rise of the AI shopper. We’ll explore how Creative Commerce on YouTube is turning inspiration into immediate action, and why Google Maps has emerged as the second-most popular destination for shopping intent. Sophie will break down Google’s latest innovations—from Virtual Try-On and AI-powered Search to the Universal Commerce Protocol—and outline how senior leaders must adapt their digital, content, and trading strategies to remain competitive in this new automated landscape.

What you can expect to takeaway:

- The Rise of Agentic Commerce: How AI "agents" are changing customer discovery and taking over the heavy lifting of the purchase journey.

- The New Shopping Map: Why retailers need to understand their presence on commerce surfaces like Google Maps and YouTube.

- The Innovation Toolkit: How to leverage Virtual Try-On and the Universal Commerce Protocol to reduce friction and drive commercial growth.

- Strategic Response: How to respond to new patterns of visibility, consideration, and conversion in an AI-first market.