- CX & Personalisation
AB Tasty is a global leader in experimentation, personalization and feature management solutions — enabling companies to validate ideas while maximizing impact, minimizing risk and accelerating time to market. Enterprises use AB Tasty solutions to align marketing, product and engineering teams and ensure efficiency, reduced costs and optimal end-user experiences. Founded in 2013 in Paris, AB Tasty is built for businesses looking to use controlled experimentation to implement only the best ideas. To learn more, visit www.abtasty.com.