Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

Exhibitor Products

Systems Integration

CDA Stand: E32

At CDA, we believe that a great eCommerce site isn’t just about the front-end customer experience—it’s about the behind-the-scenes efficiency that makes everything run like clockwork. That’s why we specialise in integrating your eCommerce platform with the systems that power your business.

Why integration matters:
When your online store, accounting software, stock management tools, CRM, marketing platforms, and fulfilment providers work together seamlessly, you eliminate repetitive admin, reduce costly errors, and speed up every stage of the sales process.

Our integration capabilities include:

  • Accounting & finance tools – Platforms like Xero, Sage, and QuickBooks can be linked directly to your store, so every transaction, refund, and invoice is automatically recorded - keeping your books accurate without manual input.

  • Customer Relationship Management (CRM) – We sync your sales data with CRMs like HubSpot or Salesforce to give your sales and marketing teams a 360° view of each customer—helping you build stronger relationships and targeted campaigns.

  • ERPS, Inventory & stock control – Real-time stock updates prevent overselling and stockouts, ensuring customers can always buy what’s available. We work with systems like MS Dynamics and Business Central to get your data flowing seamlessely between channels.

  • Fulfilment & delivery providers – Automated order forwarding to couriers or fulfilment centres speeds up shipping and keeps customers informed every step of the way.

  • Marketplace connections – Integration with Amazon, eBay, Etsy, and other sales channels ensures consistent product information and pricing across all your touchpoints.

The impact:
By replacing manual processes with automated, real-time data flow, we free your team to focus on strategy, growth, and customer engagement—while your business runs more efficiently and profitably in the background.

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