More than half of UK consumers avoid brands that don’t show reviews in advertising, new Feefo research finds
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Study of 3,000 UK shoppers reveals growing demand for verified social proof, with purchaser-verified reviews trusted twice as much as open review platforms.
Feefo, the purchaser-verified reviews and insights platform, has published new research showing that brands that fail to feature customer reviews in their advertising risk actively deterring buyers, rather than simply missing an opportunity to influence them. Read The Trust Advantage 2026 here: https://business.feefo.com/campaign/the-trust-advantage-2026
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