Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Exhibitor Press Releases

07 Jul 2026

Float powers card-linked instalments in the UK compatible with VISA and Mastercard credit cards

Float Stand: EP9
Float powers card-linked instalments in the UK compatible with VISA and Mastercard credit cards
Built in South Africa. Now Live in the United Kingdom | Float Launches card-linked instalments in the UK
Float, the card-linked instalment platform, has launched in the UK. Compatible with 55+ million UK credit cards, Float lets merchants offer their shoppers up to 12 interest- and fee-free1 monthly instalments using the credit card they already have – with no new credit issued and no additional sign-up process. Float’s technology powers this new category of instalment payments: one that runs entirely within the shopper's existing credit limit.  Operating in South Africa since 2021 with over 2,200 stores, featuring global brands such as Samsung, Trek, Reebok, The North Face, and Diesel, Float is now enabling UK merchants to serve a shopper-base that existing point-of-sale financing ignores – millions of consumers who already have enough credit, but just need more time to manage their payments.  Float performs strongest with merchants in higher-value verticals – consumer electronics, furniture and home, sports and leisure, automotive, luxury fashion and lifestyle and healthcare.
Float drives a 134% uplift in average order value, with an average order of over £700.  Alex Forsyth-Thompson, Float Founder, explains "Nearly every merchant we speak to in the UK is keen to solve the same equations - bigger baskets and more conversions. Float answers these challenges while allowing them to offer a benefit to their shoppers”  
https://youtube.com/shorts/Q7b7V7gx1NQ?feature=share
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