07 Jul 2026
Audiense unveils new brand and website
Backed by PSG Equity, Buxton acquired Elevar in 2024 and Audiense in 2025, combining their complementary data, technology and expertise into one connected offering. The Audiense suite is organized around four areas: Discover and Action help teams research audiences and turn insight into action, while Online and In-Person provide the knowledge needed to reach consumers across digital and physical environments. Data Services enables organizations to access Audiense data through APIs, MCP connectors and data-appending services. Together, these capabilities help brands identify high-value customers, find and reach lookalike audiences, understand intent, measure campaign performance and make better decisions about where and how to sell, promote and engage.
Explore how Audiense is bringing consumer, social, location and conversion intelligence together in one connected platform. Learn what the unified brand means for customers and partners, how the product suite is structured, and how AI-powered insights can support smarter audience, campaign and growth decisions across every channel and touchpoint.

