For marketers and marketing leaders who want to understand what the AI-native generation genuinely brings to creative work, and whether their organisation is set up to make the most of it. Every generation thinks it rewired marketing. Gen Z might actually be right. But the most creative work isn't happening where young people are left to get on with it, or where seniors override their instincts. It's happening where the two genuinely collide. This panel explores what intergenerational creative intelligence looks like in practice, and why most businesses are still leaving it on the table.